Digital SEA Indonesia has hired Chetan Shetty, former head of content at Wavemaker (Group M) as managing director. Chetan will be responsible
for running both McCann Indonesia and FCB Jakarta, as well as supporting the CEO on running the Digital SEA group P&L, which also includes Weber Shandwick and Golin Harris. He reports to Bhaskar Rao, CEO, Digital SEA.
Chetan is no stranger to ad land. His previous roles have spanned both Indonesia and India, with 16 years of award-winning experience across media and creative agencies at both WPP and IPG. He has been based in Indonesia for the past seven years. His last role was to establish the content vertical in Wavemaker. Before that, he set-up and successfully ran the digital division at FCB Jakarta for over five years. He brings a rich experience in managing clients across multiple categories – especially Unilever Indonesia, Mondelez South East Asia, Beiersdorf, Levi’s, Mercedes-Benz, Citibank and Fonterra amongst others.
Bhaskar Rao said of the appointment: “Chetan is the perfect fit for the Indonesian market needs, as well as the ambitions of Digital SEA. With his wide experience in the content and digital space, and his familiarity with the market, we are excited that he will play a major role in steering growth for our clients and for us.”
Chetan Shetty commented: “Indonesia’s internet penetration has already crossed 65% of the total population. Additionally, the current situation is driving brands to look at digital as the core part of their marketing mix and they are increasing spend accordingly. Now they don’t just want to reach a consumer, but most importantly, engage and persuade. FCB Jakarta is already considered as one of the leading agencies in digital and McCann Indonesia brings creative pedigree and has a strong philosophy of understanding consumer truths. Both the agencies are partnering with some of the great brands in the market and I am looking forward to contributing and working together with the team.”