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Digital Kitchen to Support Consumer Launch of Zone·tv's AI-Powered TV

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14 curated TV channels will be accompanied by the creative experience company's branding platform

Digital Kitchen to Support Consumer Launch of Zone·tv's AI-Powered TV
Zone·tv, taking a quantum leap forward in the television experience with the recently announced launch of 14 curated TV channels delivering digital-first content augmented with artificial intelligence, is enlisting top tier brand design agency Digital Kitchen to help shape and introduce its delivery of next generation television. 

“Zone·tv is going to totally change the television viewing experience for today’s consumer,” said Jeff Weber, CEO of zone·tv. “Explaining how zone·tv works and the technology that makes it possible is important. That’s why we’ve turned to Digital Kitchen. They understand how to take new complex ideas and technology and make it understandable for all audiences."  

Digital Kitchen is creating a branding platform for zone-tv that includes developing its brand position, strategy and the brand’s look and feel to the consumer. The agency will also create unique brand personalities for each of the current 14 channels and will create cross-channel marketing and promotions explaining zone·tv's unique features. It recently launched a new branding film for zone-tv.

“Zone·tv is going to disrupt television viewing and television advertising,” explained Don McNeill, CEO of Digital Kitchen. “Consider a television experience that delivers programming to you – as you lean back – based on shows you watch and like . . . a system that uses AI to suggest and stream programming right to your television -- using your own behavior and preferences, anticipating what you might want to watch next. It’s the end of channel surfing as we loathe it. Zone·tv is bringing together highly valued content not available on television now and is creating a better viewer experience. We’re excited to help them tell their story.”

The zone·tv Dynamic Channels will curate content based on a variety of genres under titles including Foodies, Great Outdoors, Motors, Styler, Mancave, and Playground for Children, among many others. Zone·tv has secured more than 70,000 shows not found on television, from a variety of established and emerging content providers. 
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The Marketing Standard, Wed, 11 Oct 2017 09:13:45 GMT