Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand

It was announced today that Digital Gaming Corporation, USA ('DGC'), which has exclusive US rights to utilise the leading global online betting and gaming brand, Betway, has selected Deutsch NY as its US strategic creative partner. Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US. 

Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia. 

“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting,” said DGC’s senior regional brand manager Syd Harris. “We both believe the possibilities are endless, and we can’t wait to partner with the team.”   

“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US,” said Bruce Watermeyer, executive vice president of North American Operations for DGC. “The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space.”

“We are super passionate and excited about Betway as a brand and their vision to disrupt the category,” said Deutsch NY’s chief executive officer, Val DiFebo. “Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximise their entry into this market and build for their future success.”