1 month ago
2020 is the year planet Earth had to pivot and adapt to the unforeseen challenges the Covid-19 pandemic has presented. The world of basketball has been no different, and Asian basketball competition platform, East Asia Super League (EASL) have enlisted the help of independent creative hotshop UltraSuperNew to help keep 117 million fans engaged in Asian basketball until play can resume.
Launching today, EASL and UltraSuperNew show how brands can pivot to stay relevant to their audience by utilising the power of premium content and social media by launching two new digital series, ‘Terrific Together’ and ‘Ballerific’ across the EASL social media channels.
The content allows EASL to connect with their audience - based in Japan, China, South Korea and the Philippines - by a series of live streamed and pre recorded content on their social media channels. The series contains interviews with star players, ‘sneak peeks’ into their homes, challenges with each region's favorite stars going head to head - just like in a real EASL basketball competition, a real life look into the lives of key players and industry leaders, fan Q&As, and giveaways. There's also an interview section where hosts can interact with players to share unique stories about defining career moments and personal lives, plus real time fan interaction and engagement as the hosts select fan questions from the live feed as if they were mailed in.
Matt Beyer, CEO of East Asia Super League, said “Our team remains committed to innovating and bringing top East Asian players and clubs to the spotlight. With our upcoming home-and-away league formally launching in Fall 2021, it's the optimal time to bring on new and creative agencies, such as UltraSuperNew, to engage fans like never before with this exciting content.”
Marc Wesseling, co-founder and CEO of UltraSuperNew added: "With many in-house basketball fans, the USN team is very excited to be part of the success of the EASL and bring positivity and entertainment to basketball fans throughout Asia."
The first digital series runs through June and July. Play is expected to resume in September.