Legacy partners Dietz & Watson and Red Tettemer O’Connell + Partners (RTO+P) are back to remind everyone that Philly’s favourite meat and cheese purveyor never cuts corners. Affirming the expectation set over 80 years ago by D&W’s founder, 'Quality above all', the team has dropped their latest campaign, with a modern twist echoed by their now CEO - 'The Right Way, Even if it’s the Hard Way'.

Creatively developed by Red Tettemer O’Connell + Partners (RTO+P), the teams partnered to re-create the belief that lives in the heart of every person who works at Dietz - Never cut corners. Do things by hand. Cook, don’t process. And be transparent about what goes in the food and what doesn’t. 

The five campaign spots are currently running across TV, digital, audio and social with titles such as: 'Innovation', 'Ingredients', and 'Quality'. Each spot highlights the stars of Dietz and Watson; The folks who make the food, where they tell the stories of their hard work and gumption, all from the heart. 

The first spot officially launched on 4/3, with the remaining creative rolling out gradually through the remainder of the year.