Diet Dr Pepper's One of a Kind Hottie
You may have noticed a recent influx in companies using hot guys to market to women, even when their products don't seem to require a hot guy. (We're looking at you, Zesty and Drano.) The team at Deutsch have created a new Diet Dr Pepper spot "Josh Button," celebrates that trend and flips it on its head.
It features Josh, a model, walking shirtless out of the ocean while a winking voiceover talks about how rare it is to find someone as attractive as he is.
In addition to poking at the hot guy trend, it also plays with the conventions of our "One of a Kind" campaign—usually the person spotlighted is unique for something like boxing or air guitar, while Josh's difference is just that he happens to be unusually good looking. For us it was a way to take a lighthearted approach to “One of a Kind,” since the spots coming out so far this year have been more earnest in tone.
The ad was shot in Miami by some of Deutsch LA’s own creative directors. Some of the shots that didn’t make the cut included extras, one of them an 80-year-old woman who almost fainted—not because of the Miami heat, but because of how hot Josh was.
Credits
Client Contact:
· Director of Creative: Shaun Nichols
· Brand Manager – Diet Dr Pepper: Angela Snellings
· Director of Marketing: Leslie Vesper
· SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt
· SVP, Marketing: Andrew Springate
· EVP, Marketing: Jim Trebilcock
· Advertising Manager: Sharon Leath
Deutsch Creative Credits and Titles:
· Chief Creative Officer: Mark Hunter
· Group Creative Director: Brett Craig
· Creative Director: Xavier Teo
· ACD, Art Director: Erick Mangali
· ACD, Copywriter: Chris DiNinno, Lehr E. Ryan
· Director of Integrated Production: Vic Palumbo
· Executive Producer: Lisa K. Johnson
· Director of Content Production: Victoria Guenier
· Ken Rongey: Senior Business Affairs Manager
· Directors: Craig Brett/Mangali Erick
· Director of Photography: Greig Fraser
· 1st A.D.: Anthony Dimino
Editorial Company:
Spot Welders, Santa Monica, CA
· Editor: Patrick Murphree
· Executive Producer: David Glean
· Senior Producer: Carolina Wallace
· Producer: J. Patrick McElroy
Post Facility - COLOR ONLY:
Company 3, Santa Monica, CA
· Colorist: Dave Hussey
Visual Effects:
Arsenal FX, Santa Monica, CA
Post Production Company: Arsenal F/X
Executive Producer: Ashley Hydrick
VFX Supervisor/Design: Lauren Mayer-Beug
Flame: Mark Leiss and Terry Silberman
Designers/Animators: Andrew Schreiber
Post Producer: Pravina Sippy
Production Coordinators:
Music/Composer:
Elias Arts, Santa Monica, CA
Creative Director-Dave Gold
Executive Producer-Ann Haugen
Composer-David Wittman
Producer-Kiki Martinez
Audio Post Company/City/State:
Play Studios, Los Angeles, CA
· Mixer: John Bolen
· Executive Producer: Lauren Cascio
Where Shot:
Miami, Florida
Others:
Mnemonic and End Tag
Wood Shop, Culver City, CA
CD/Product Director: Trevor Shephard
DP: Tom Lazarevich
Live Action Producer: Christy Lindgren
Post Producer: Sabrina Elizondo
Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
3D Artist: Forbes Hill, Cody Smith CD
Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
David Dreyer, Group Account Director
Helen Murray, VP Account Director
Andrew DuBois, Account Supervisor
Kate DeMallie, Assistant Account Executive
Account Planners:
Jeffrey Blish, Chief Strategic Officer
Aileen Russell, Group Planning Director
Business Affairs
Abilino Guillermo: Director of Integrated Business Affairs
