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Diesel Has Collaborated with Berlin’s Most Famous Kebab Stand

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Publicis Italy’s ironic campaign joins forces with Mustafa’s Gemüse Kebap a part of Berlin’s Bread && Butter Festival

Diesel Has Collaborated with Berlin’s Most Famous Kebab Stand
In this day and age of brands constantly trying to outdo each other for street credit, finding the coolest label to collaborate with has become a major challenge.

So how do you find the most in-demand brand in town? Easy: people. Finding where the coolest people queue.

Diesel, along with its agency Publicis Italy, is creating its own ironic take on the fashion collaboration by joining forces with none other than Mustafa’s Gemüse Kebap, the famous cult kebab kiosk located in Berlin. Mustafa is a legend in Berlin and his kebabs are so tasty and mouthwatering that people wait for hours on end just to indulge on one of his delicious offerings.

Introducing: Diesel x Mustafa’s Gemüse Kebap.



The Diesel x Mustafa’s Gemüse Kebap capsule collection both satires this new state of the industry—and finds a way to move the conversation forward.

The capsule will feature sweatshirts, tees and hats with graphic interpretations of both Diesel’s and Mustafa’s Gemüse Kebap’s logos. They will become cult items for an in-the-know set that does not take itself too seriously. Each piece will be a must-have for every fashionista, in a limited edition drop that cannot be missed—this fresh approach to collaborating is guaranteed to be truly unique. Spicy, saucy, and flavourful, the items will only be produced in a numbered run.

Once they’re sold out, that’s it.

The link-up will drop at Berlin’s Bread && Butter Festival on August 31. It will then become available on diesel.com and in selected Diesel stores worldwide from September 3.
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Client

Brand: Diesel

Post Production / VFX

Colourist: Davide Lo Vetro

VFX Supervisor: Andrea Vavassori

Production Company

Production Company: Courage Film Production

Executive Producer: Davide Caselli

DOP: Htat Htut

Production Manager: Bettina Beissmann

Music

Music Supervision: Marco Ferrario

Creative Agency

Creative Agency: Publicis Italia

Chief Creative Officer: Cristiana Boccassini

Art Director: Giovanni Greco

Copywriter: Enrico Pasquino

Producer: Matilde Bonanni, Maja Vukomanovic

Global Chief Creative Officer: Bruno Bertelli

CEO: Bruno Bertelli

Senior Copywriter: James Andrews

Client Service Director: Barbara Pusca, Eleni Charakleia

Account Executive: Giuseppe Esposito

Social Media Manager: Doina Tatu

Editor: Samuele Schiavo

Head of social: Stefano Perazzo

Genres: Documentary, Music & Sound Design, Comedy, People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

Publicis Italy, Fri, 31 Aug 2018 11:05:12 GMT