Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account.
The process started in early 2017, beginning with the development of a brand study, and expanding to the global creative of the next-generation campaigns and related projects.
"I confess that working for a brand like Diesel has always been one of my dreams, ever since 1998, at my first Cannes Film Festival, when Diesel was nominated Advertiser of the Year” says Bruno Bertelli “When people think of Diesel, the first thing that comes to mind, besides the quality of the products, is undoubtedly a powerful communication that has always been ahead of time. It’s a creativity inspired by the visionary personality of its founder, Renzo Rosso, who from the beginning imagined his brand as a synonym of courage and unconventionality. Diesel is an iconic brand, that goes against the ordinary, and for this I am really proud my agency has been chosen as its partner. "
'In a seemingly limitless world that is smartphone dominant, we are trapped into conformity more than we could ever imagine. Together with Publicis, we will enjoy discovering a different point of view about things without taking ourselves too seriously. After all, this is the first ingredient of Successful Living” says Nicola Formichetti, Diesel Artistic Director.
The first major project from the new partnership between Diesel and Publicis will be the new global campaign for the F / W 2017 season, due to launch internationally in September.