The spot made by Publicis Italy to promote Diesel's to FW17/SS18 collection aims to replace uncool wool with cool wool this holiday season
Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. That’s why an unconventional fashion brand as Diesel can’t sit back and watch while the taste for winter fashion is set aside.
So, to promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool. After all, who better than a sheep could help you say no to uncool wool?
A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand’s ambassador for its new Winter Holidays Global Campaign, “Say No To Uncool Wool” created by Publicis Italy. Irreverent and colourful sheep mannequins, dressed with clothes tailored to perfection on their odd shapes and sizes, will pop up in Diesel Stores all around the globe while a set of videos will convey the message on the digital sphere. So watch out, Ugly Wool Sweaters lovers: this winter, sheep will be dressed cooler than those who wear their wool. But don’t worry: as the campaign’s tagline kindly reminds us, all the items you’ll see on the sheep will also be available in human size.