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Die Hard Indian Cricket Fans Get Pumped for KKR's 2018 IPL Season

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Film created by DDB Mudra Group stars Bollywood celebrity and team owner Shahrukh Khan

Die Hard Indian Cricket Fans Get Pumped for KKR's 2018 IPL Season
Created by the DDB Mudra Group,Indian cricket team, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season.

Featuring Bollywood celebrity and team owner- Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a “fist pump”, which has the potential to become a ritual during every KKR match.

The lyrics give the team’s decade-long war cry - ‘Karbo, lorbo, jeet bo’ a new spin, resulting in an anthem that fans - both old and new, can connect with. 


The anthem boldly challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. The visual representation and the music composition of the anthem captures the pride and passion that drives everyone associated with KKR  - right from the players, to the coaching staff, the groundskeeper, the bat- maker etc. along with the millions of supporters that live and breathe for the team.
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Client

Advertiser: KKR

Creative Agency

Creative Agency: DDB Mudra Group

Account Management: Rajiv Sabnis, Sanjay Panday, Mousumi Haldar, Srikusum Rai, Nesline Pinto

Co-Directors of Film Production: Vishal Sane, Siddhi Bhopale

Account Planning: Amit Kekre, Toru Jhaveri, Natasha Bohra, Nandan Majumdar

Categories: Clubs and Bars, Sports and Leisure

DDB Asia, Wed, 18 Apr 2018 10:20:54 GMT