Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Die-hard Football Fan Sees Idols for First Time in Canal+ Ad



Heartwarming BETC Paris campaign showcases channel's exclusive contract to broadcast iconic game

Die-hard Football Fan Sees Idols for First Time in Canal+ Ad

Every soccer nation has its own 'Clasico'  - whether it's Real Madrid vs Barcelona, or Manchester United vs Liverpool.


In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7th of February. For over 20 years now, CANAL+ has had exclusive rights on the live broadcast.


To promote the broadcast of the cult game, CANAL+ and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day...

The ad will be broadcast online, and on French TV. It will be followed by a social media competition where the winners will be those with the best Clasico knowledge.



Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling

Categories: Media and Entertainment, TV and Radio

BETC Paris, Fri, 29 Jan 2016 12:14:01 GMT