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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Dictators Are Spoiled Children in New Young Fathers Music Video

02/05/2018
Production Company
London, UK
202
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Stink's Salomon Ligthelm directs poignant promo for latest single 'Toy'

On 9th March 2018, Young Fathers (Alloysious Massaquoi, Graham ‘G’ Hastings and Kayus Bankole) released their third album, Cocoa Sugar, via Ninja Tune. The record – produced, written and recorded by the band throughout 2017 – is Young Fathers’ biggest commercial and critical success to date. Featuring the singles ‘Lord’,‘In My View’ and ‘Toy’, Cocoa Sugar builds on the widespread acclaim of their two previous full length records; 2014’s Mercury Prize winning DEAD and 2015’s White Men Are Black Men Too.

Today, Young Fathers release the video for their latest single, ‘Toy’. The video sees the band reignite their creative relationship with renowned Stink Films director Salomon Ligthelm, who approached the trio with the video concept after hearing the track. Ligthelm previously collaborated with Young Fathers on a video for 2014’s ‘Mr Martyr’.

Speaking about the video, Ligthelm states: "The tone of the track is so visceral and abrasive, which I think marries the political subject matter perfectly. I honestly just really like the idea of seeing dictators behaving like spoilt little children - pissed with the world, because things aren't going their way. Looking at the political climate of our time, I'd say truth is certainly stranger than fiction.”

Production
Post Production / VFX
Editorial