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Dick’s Sporting Goods Is Seeing Double in DSG x Twitch + Allison Collection Campaign from Identity

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Dance rehearsal gets a boost in spot directed by Alan Ferguson

Dick’s Sporting Goods Is Seeing Double in DSG x Twitch + Allison Collection Campaign from Identity

Dancing duo Stephen 'Twitch' Boss (Ellen) and Allison Holker (So You Think You Can Dance) meet their dexterous doubles in the latest musical ad campaign for their DSG x Twitch + Allison Collection out of creative agency Where Eagles Dare. The ad was produced by Identity and directed by Alan Ferguson. In the spot, dance rehearsal gets a boost when their talented reflections start calling the shots, launching a stylish dance battle.

The ad marks a continuation of the clothing line campaign launches, which made its debut in February 2022. 

The kinetic campaign, which anticipates the third drop of the line coming in Fall 2022, showcases the bold new styles as they are designed to be worn: in motion. The married dancing duo and heads of the #BossFamily--who have captivated their shared social following of nearly 6 million on Instagram alone--drop their signature jubilant dance moves to choreograph a dance battle that drives visual delight at the intersection of hypnotic movement and dazzling color.

Notes Where Eagles Dare founder and executive creative director Brian Franks: “What a fun campaign, working with amazing partners. How better to feature the latest DSG x TWITCH + ALLISON drop than with an imaginative 90's style dance battle vs themselves set to the classic throwback jam Din Daa Daa.”

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Client: Dick’s Sporting Goods

CMO: Ed Plummer

Director, Category Marketing: Jason Kline

Sr. Manager Brand Creative: Todd Moline

Brand Manager: Alexandra Camardo

Agency: Where Eagles Dare

Founder + Executive Creative Director: Brian Franks

Creative Director: Zam Cadden

Production Company: Identity

Executive Producer: Alana Hearn

Director: Alan Ferguson

Producer: Alex P Willson

Producer: Nandi George

Editor: Deji LaRay

Additional Editing: Russell Santos

Assistant Editor: Sakhe Jele

Colorist: David Torcivia

VFX: Straynge Creative

VFX Supervisor: Andres Jaramillo

VFX Producer: Edgar Romero

Genres: Choreography

Categories: Clothing and Fashion, Day Wear

Press Kitchen, Wed, 03 Aug 2022 02:06:59 GMT