Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman and CEO of Publicis Groupe. Littman will also serve on the Publicis Groupe USA Executive Committee with the goal of elevating public relations, influence marketing and earned engagement within the integrated model to create a superior offering for clients and further accelerate transformation.
“Building brand influence that drives impact for our clients is more critical today than ever. Within Publicis Groupe’s transformational model, MSL plays a vital role in delivering on this front,” says Arthur Sadoun, Chairman and CEO, Publicis Groupe. “Diana is an exceptional leader, bringing a stellar track record, depth of expertise, breakthrough-thinking, and focus on results that will propel our clients and MSL USA forward. I couldn’t be happier to welcome her to the Groupe.”
“Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely exciting,” said Littman. “Not only do I believe in the power of influence, I believe in its ability to impact business and drive measurable growth, and ensuring we deliver on that, at meaningful scale, is my number one priority.”
In this role, spanning oversight of the network’s offices in Atlanta, Boston, Chicago, Detroit, New York, Seattle and Washington D.C., Littman will drive MSL’s efforts across all facets of the company’s capabilities including Corporate Communications, Consumer Marketing, Social Purpose and Sustainability, Employee, Crisis, Technology, Health and Food and Beverage communications.
Littman brings extensive consumer, healthcare and corporate marketing experience, most recently with Marina Maher Communications for the past ten years and the prior decade with Cohn & Wolfe. Her work has been widely recognized in the industry with multiple SABREs, Effies, Cannes Lions, PRWeek awards, MM&Ms and more as well as several The Holmes Report Agency of the Year awards.