Dhélet Y&R's New Movistar Campaign Aims to End The Domino Effect of Cyberbullying
Campaign puts cell phones at the centre of the scene and was created to work on a global scale as an educational initiative
Bullying spreads all over the schools. When cell phones enter the scene it spreads through social media and Bullying becomes Cyberbullying.
Thousands of kids cyberbully every day without considering the consequences. Today, anyone with a simple click can start an unstoppable domino effect of cyberbullying.
This film is the main creative work of a global campaign against an issue that puts cell phones at the centre of the scene. Is in this context that telecommunication companies, as part of their commitment to promote a safe Internet environment, have the responsibility of raising awareness and educating both kids and adults in how to prevent and stop cyberbullying.
This campaign was created to work on a global scale as an educational initiative that enables the coexistence on a growing digital society, encouraging a responsible technology use, accentuating the protection of vulnerable young adults and children against Cyberbullying.view more - Creative
Music Production: Noroeste
Post Production / VFX
Post Production Company: 3D Cúbica
Brand: Marta Alonso Juan Ramirez Miguel Rodríguez Cardeñosa
Producer: Jetzabel Tapial Morcillo
Production Company: Antiestático
Director: Luis Germanó
DOP: Laura Hojas
Producer: Matías Dumont.Matías Aisen,Marcelo Martínez,Roberto Arias,Hernán Zubizarreta
VMLY&R - LATAM, Fri, 01 Jun 2018 13:13:25 GMT
Creative Agency: Dhélet Y&R
Copywriter: Nicolas Montanaro
Chief Creative Officer: Martin Nino Goldberg
Account Executive: Macarena Calvis -
Creatives: Micaela Vergez (Editor)
Account Supervisor: Concha Sánchez Rubio
Creative Producer: Tony Waissmann