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Dhélet Y&R's New Movistar Campaign Aims to End The Domino Effect of Cyberbullying

Creative 373 Add to collection

Campaign puts cell phones at the centre of the scene and was created to work on a global scale as an educational initiative

Dhélet Y&R's New Movistar Campaign Aims to End The Domino Effect of Cyberbullying
Bullying spreads all over the schools. When cell phones enter the scene it spreads through social media and Bullying becomes Cyberbullying.

Thousands of kids cyberbully every day without considering the consequences. Today, anyone with a simple click can start an unstoppable domino effect of cyberbullying.

This film is the main creative work of a global campaign against an issue that puts cell phones at the centre of the scene. Is in this context that telecommunication companies, as part of their commitment to promote a safe Internet environment, have the responsibility of raising awareness and educating both kids and adults in how to prevent and stop cyberbullying.

This campaign was created to work on a global scale as an educational initiative that enables the coexistence on a growing digital society, encouraging a responsible technology use, accentuating the protection of vulnerable young adults and children against Cyberbullying.
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Music

Music Production: Noroeste

Post Production / VFX

Post Production Company: 3D Cúbica

Client

Advertiser: Movistar

Brand: Marta Alonso Juan Ramirez Miguel Rodríguez Cardeñosa

Producer: Jetzabel Tapial Morcillo

Production Company

Production Company: Antiestático

Director: Luis Germanó

DOP: Laura Hojas

Producer: Matías Dumont.Matías Aisen,Marcelo Martínez,Roberto Arias,Hernán Zubizarreta

Creative Agency

Creative Agency: Dhélet Y&R

Copywriter: Nicolas Montanaro

Chief Creative Officer: Martin Nino Goldberg

Account Executive: Macarena Calvis -

Creatives: Micaela Vergez (Editor)

Account Supervisor: Concha Sánchez Rubio

Creative Producer: Tony Waissmann

VMLY&R - LATAM, Fri, 01 Jun 2018 13:13:25 GMT