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DFS' Sofa Story Saves Wallace and Gromit from a Seating Calamity

Creative 184 Add to collection

The latest animated adventure from krow and Aardman sees more real DFS sofas miniaturised

DFS' Sofa Story Saves Wallace and Gromit from a Seating Calamity

krow, part of the MISSION Group reveals the latest animated campaign for DFS, created in collaboration with multi award-winning independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is big enough for the both of them, and a handful of wary sheep. 

The spot sees Wallace proudly revealing his extendable sofa, a contraption that increases in length to accommodate everyone and even makes tea. But as with many of his inventions, something is not quite right and as the sofa malfunctions, squeezing those seated upon it and eventually chasing them around the living room, it’s Gromit to the rescue as he spots the neighbours getting a calm and simple delivery of a much more suitable piece of furniture from DFS.

This is DFS’s third campaign featuring Wallace & Gromit where the characters’ natural charm and bonkers adventures use humour to tell an engaging story - in this case the message is clear - you don’t have to put up with a sofa that is not right for you - even if you made it yourself.  

Nick Ashworth, marketing director of DFS says, “We are so pleased to continue our partnership with the iconic duo Wallace & Gromit. We aim to build on our successful Christmas campaign, which delivered some fantastic engagement and brand recognition scores, for our third instalment.”

John Quarrey, CEO of krow Group says, “It’s a pleasure to be working with Aardman again for DFS. Each piece is a fresh adventure where we can really explore the fun characters. It takes more than one viewing to spot all of the details and while the artistry is lovely, the message is always clear.”

Will Becher, director at Aardman added: “After the snowy Christmas streets on our last campaign, this new spot with Wallace and Gromit finds them back in their iconic living room. It’s been a great challenge to bring all the action and adventure of malfunctioning extendable sofa into this tiny space. Thanks to a great script from Krow, Gromit finds a lovely ‘sofa solution’ with a little help from DFS.”

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Creative Director: Darryl George, John Mitchell

Art Director: John mitchell

Copywriter: Darryl George

Planning Director: Aileen Ross

Senior Account Director: Felicity Pelly

Agency Producer: Emma Rookledge


Production Company: Aardman Animation

Director: Will Becher

Producer: Nick Miller

Editor: Dominic Pitt

DoP: Sam Morris


Post: Aardman (Paule Quinton,Vlad Ilescu, Jordanne Richards, John Mclaren, Owen Revell Bram Thweam) + The Mill (Rich Payne / Paul Mosley)

Telecine: The Mill - Thomas Mangham

Animators: Lee Wilton, Jo FEnton, Carmen Bronfield Mason, Darren Thompson, Sean Gregory, Arnua Godia, Gina Ellison


Aardman build: head of puppets + model making - Kate Anderson + Kevin Wright, Gary Roberts, Will Harding, Bronny Salter, Gina Ellison

Aardman build: art director + set dressers - Rich Edmunds + Cath Webber, Nicola Everill, Andy Brown, Hannah Greenhouse, Clare Baker, Lynne Hunter

Aardman production manager: Amy Cattell


Sound Design: Wounded Buffalo + Jungle Studios (Chris Turner)

Genres: Animation, Comedy, Storytelling, Dialogue

Categories: Home, Soft Furnishings

krow London, Thu, 17 Dec 2020 14:36:34 GMT