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Dexter Navy Turns Sneakers Upside Down for Nike Air Max Day

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Partizan director captures MC Jme and influential sneakerheads in collaboration with ASOS

Dexter Navy Turns Sneakers Upside Down for Nike Air Max Day

In this new spot, Grammy-nominated Dexter uses a mixture of steadicam and handheld to create fluidity, quick cuts and 360 camera movements around grime MC Jme and influencers from the sneaker community.

This is all to honor the legendary Air Max family’s day #AIRMAXDAY : 27 years of Air superiority in the spotlight on March 26th.






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Offline

Editor: Dan Sherwen @ Final Cut

Client

Advertiser: ASOS / Nike

Production Company

Director: Dexter Navy

DOP: Jake Scott

Producer: Lucy Hayes

Production Company: Partizan

Genres: In-camera effects, Visual VFX, People, Fashion & Beauty

Categories: Shoes, Clothing and Fashion

Partizan London, Mon, 21 Mar 2016 12:42:13 GMT