McCann Worldgroup today announced that Devika Bulchandani has been promoted to President of McCann XBC (EXTRABOLD CONDENSED). She succeeds Joyce King Thomas, who has been named Chairman, McCann XBC.
McCann XBC, formed in 2012, is an agency dedicated to MasterCard that works alongside additional McCann Worldgroup companies such as MRM//McCann and Interpublic agencies such as R/GA and Octagon. Bulchandani, who has served as Managing Director of Global Strategy at McCann and Chief Strategy Officer of McCann XBC, will transition to her new worldwide responsibilities effective immediately.
“Devika has been invaluable in guiding the strategic vision for our biggest clients and most recently evolving MasterCard's strategic vision. She will now apply her considerable skills toward running the business around the world,” said Luca Lindner, President of McCann Worldgroup. “The mission going forward is simple: bring the entire XBC team that spans partner agencies McCann, R/GA, Octagon and MRM//McCann, even more closely together, all over the world, to ensure that the global Priceless platform works in new and ever more relevant ways.”
Raja Rajamannar, Chief Marketing Officer of MasterCard, said, “Devika brings a unique combination of strategic, operational and people excellence to the table and I am confident under her leadership and Joyce’s creative direction that the MasterCard and McCann XBC partnership will be even stronger and the work even more contemporary and culturally relevant.”
“Devika has helped to evolve the strategy and sharpen the focus of this long-running campaign. Her perspective and leadership will help us continue to surprise and inspire MasterCard’s cardholders,” said King Thomas.
Bulchandani was part of the McCann XBC leadership team at its launch, along with King Thomas. She has been with McCann since 1997. She rose quickly to become Chief Strategy Officer of McCann New York in 2005. King Thomas, who first joined McCann New York in 1995, served as Chief Creative Officer of McCann New York from 2004 through 2010.