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Deutsch NY & Sonic Union 'Milk' The Misadventures Of Ms Hayek...



Sonic Union mixer Steve Rosen & Number Six Editorial’s Lawrence Young to take viewers on a comical wild ride

Deutsch NY & Sonic Union 'Milk' The Misadventures Of Ms Hayek...


Deutsch, New York teams up with Independent Media director Wally Pfister, Sonic Union mixer Steve Rosen and Number Six Editorial’s Lawrence Young to take viewers on a comically wild ride with movie star Salma Hayek on her mishap-plagued odyssey for a glass of milk in the new :30/:60 “Midnight Run.”  
The spot, along with a heartwarming Hayek-starring :30 spot titled “Come Drink Your Milk,” is part of a new campaign from the Milk Processor Education Project (MilkPEP) called “The Breakfast Project.”  “Midnight Run” was directed by Oscar®-winning DP Wally Pfister. 
In “Midnight Run,” Hayek enters her kitchen to get a late night glass of milk, only to find an empty container.  This alarming realization kicks off a comic montage of obstacles set to a lively mambo score as Hayek hops in her car to find more.  She endures empty store refrigerators, closed markets and drenching rainstorms, all to no avail.  
She even suffers an unsuccessful bucket-toting attempt to trespass into a rural pasture full of cows.  Finally, disheveled and frazzled, she frantically pulls up alongside a milk truck driver and pleads for his help to relieve her craving.   At home later that morning, as a relieved Hayek enjoys a glass of milk in her kitchen, her daughter brings to her attention that they have run out of cereal.  The spot closes on the “Got Milk?” and “Nourish Every Day” tags. 
Client: Milk Processor Education Program (MilkPEP)
Production Company: Independent Media
Director Wally Pfister
Agency: Deutsch, NY
Chief Creative Officer: Greg Dinoto
Group Creative Director: Bernie Hogya
Copywriter: Matt Moyer
Art Director: Rich Kolopeaua, Tim Hancock
Senior Producer: Crissy Cicco
Editorial House: Number Six Editorial
Editor: Lawrence Young
Assistant Editor: Clay Doggett
Editorial EP: Toni Lipari
Editorial Producer: Evan Meeker
Colorist: Stephen P. Arkle, Technicolor, Los Angeles
Colorist: Tom Poole, Company 3, NYC
VFX: Gravity VFX, NYC
Creative Director: Alex Postelnicu
Executive Producer: Bob Samuel
Producer: Karen Bisagono
Chief Creative Officer: Zviah Eldar
Music: Hyperballad Music, NYC
Creative Directors: Rob Niederpreum, Jonathan Benedict
Audio Post: Sonic Union, NY
Mixer: Steve Rosen
view more - Creative
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Genres: Comedy, People

Categories: Milk, Soft Drinks

Sonic Union, Thu, 01 Mar 2012 09:42:48 GMT