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Deutsch NY Names Kerry Keenan CCO

Hires, Wins & Business 506 Add to collection

Keenan joins from Half Irish

Deutsch NY Names Kerry Keenan CCO

CEO Val DiFebo has announced today that Kerry Keenan has been hired as Chief Creative Officer and Partner. "Kerry is a live wire: she is a source of inspiration, sharp and passionate about this business and has an adventurist spirit. We believe Kerry will be a strong addition to the team,” noted DiFebo.  

Keenan has built a reputation for creating innovative work that crosses and combines all mediums and connects with consumers. During her career she has specialized in creating and producing high profile branded content, including: producing ‘Y’all vs Us: Head to Head’, a docu-drama series distributed nationally by Fox Sports Net for Cellular South, staging a major mock protest for client Ikea that went viral, creating an invisible pop up store  for Airwalk, and developing a series of shorts for MTV2 called ‘Maturity is Overrated.’  Her work on numerous blue chip businesses have earned quite a bit of attention and hardware including:  Gold Cannes Lions, D&AD Pencils, Gold Andy’s, Gold One Show Pencils, Webby’s, AICP Best of Show and others.

"I have always admired Deutsch’s distinct and entrepreneurial culture. I have a tremendous amount of respect for Val who has been able to do what few others have — keep all agency offerings under one roof, allowing one team to solve problems together and generate the best ideas together," said Keenan. "The partners are a group of smart, fun, and super passionate people who genuinely like each other and will roll up their sleeves and push each other to make the work great. I can’t wait to be a part of it."   

“Kerry has a fresh, collaborative grass roots approach to unearthing big, high profile creative ideas,” said DiFebo. “A highly regarded and respected creative, Kerry has what it takes to create a groundswell of growth and brand building work for our clients.”   

Keenan takes over the CCO position from Greg DiNoto. “Greg has been a great contributor in both tours of duty at Deutsch and we fully support and wish him great success in his next chapter,” said DiFebo.  

In the past year under DiFebo’s leadership, Deutsch NY has intentionally recruited a team of Partners that have an incredible passion for our creative business solutions, entrepreneurial drive, and a business bias focus that will make a real impact on clients. In addition to Keenan, Brent Vartan was tapped as Chief Strategy Officer, Anush Prabhu to Chief Channel Planning & Investment Officer, and Michael Goldberg  Chief Marketing Officer.

Keenan will join the agency on September 30th.

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Genres: People

Categories: Recruitment, Business Services

Deutsch NY, Mon, 23 Sep 2013 11:05:32 GMT