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Creative in association withGear Seven
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Deutsch NY Fights For Diversity
04/10/2012
Group745
Advertising Agency
New York, USA
19
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Homecoming Project and diversity panel
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We don’t celebrate diversity, we fight for diversity” - Val DiFebo Deutsch Inc NY CEO 
 
Last week Deutsch shared work created on behalf of Live Out Loud and yesterday CEO Val DiFebo spoke about how a company’s culture, taking the extra step, impacts not just their current/future employees but the communities they represent. For a real world example of how diversity initiatives REALLY DO work, see the panel here.  
 
“The Homecoming Project" is a powerful campaign resulting from a now 5 year partnership between Deutsch and Live Out Loud, an organization whose mission is to empower to LGBT youth by connecting them with successful LGBT professionals. Using the tag line "Gay It Forward," this fully integrated initiative profiles real individuals sharing words of wisdom, and calls on other LGBT role models to return to their high school and share their journey from "then" to "now." 
 
This is the first fully integrated campaign for Live Out Loud, entering 12th year serving the LGBT community. The Homecoming Projects' "Gay It Forward" is the result of collaborative resourcefulness and heart across all of Deutsch NY departments. The campaign is set to continue its launch from online into kiosks throughout New York's five boroughs next week, as well as print, radio and online video. 
 

Watch the videos Jana, Tiq, Matt and Felix.

 
Deutsch New York:
Partner/Chief Creative Officer: Greg$DiNoto
Creative Directors: Rich Kolopeau
Copywriter: Erin$McHugh
Art Director: Art Boonklan
EVP/Director of Broadcast Production: Joe Calabrese
Executive Producer: Cheryl Masaitis
Client,
LGBT Youth Out Loud /Live Out Loud
 
Production Company: HUMBLE TV – New York
Director: Sorrel Ahlfeld
Director of Photography:  Alex Disenhof
Executive Producer: Persis Koch
Producer: Dana Discordia
 
Editorial: THE MILL New York
Editor(s): Patrick Burns
Assistant Editor(s):  Rhys Stover
Post Facility:
THE MILL New York (Colour)
HUMBLE TV New York NY (Conform)
Online Editors:  Patrick Burns and Rhys Stover
 
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