Tue, 26 May 2015 14:47:27 GMT
Deutsch North America CEO Mike Sheldon announced today the hiring of Madonna Deverson as EVP, Brand Intelligence—a new role for the agency. As part of Sheldon’s initiative to align bi-coastal agency resources, Deverson will co-report to the LA and NY Chief Strategy Officers and will be primarily based out of Deutsch’s LA office. Deverson joins Deutsch from Ogilvy & Mather, where she worked since 2011, and was most recently Senior Partner/Executive Director, Head of Intelligence Group.
“We’re thrilled to have Madonna on board,” said Sheldon. “She is a key hire for us and will be integral in our development of original and shareable work. She’s a secret weapon with the ability to turn information into consumer insights. She sees the big picture without missing any of the fine details and will be a major asset to our existing and future clients.”
In her new role, Deverson will work across all brands on the agency’s roster to simplify complex data and transform it into insights that provide a new foundation for client’s marketing strategies. In addition to working with the planning and strategy departments, new business, and client teams, Deverson will be involved in the development of intellectual property and thought leadership.
"Information is everywhere and just like journalist, we need to absorb facts and ideas from many sources in order to tell compelling and culturally relevant stories," said Deverson. "I'm really excited to be joining such an entrepreneurial, collaborative agency. They don't make excuses and are not afraid to put work into the world that will connect with and provoke people."
At Ogilvy, where she began as North American Director of Information & Intelligence, she managed a team of consumer and market analysts, researchers and advertising experts. Prior agency experience includes time with Leo Burnett Group in the UK as Head of Information, and also at D’Arcy and WCRS. Additionally, she honed her research skills and storytelling capabilities from 2007-2011 while at Fox News and The New York Times. Deverson is also Adjunct Professor, CCNY CUNY Masters Program in Branding & Integrated Communications.
Originally from Australia, Deverson graduated from the University of Melbourne with a Bachelor of Arts in English and Popular Culture.view more - Hires, Wins & Business
Genres: PeopleDeutsch NY, Tue, 26 May 2015 14:47:27 GMT