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Deutsch Mines Life's Irritations for VW

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Duo of new spots directed by Noam Murro and Simon McQuoid

Deutsch Mines Life's Irritations for VW

 

Deutsch have released a duo of new VW spots which draw from the most universally irritating facets of life: the annoying laugh and being stuck behind a caravan on a narrow road.
 
 
 
Have you ever been stuck behind a slow car on a single mountain road? VW knows who the culprit is. In “Passing Lane,” director Simon McQuoid shows off the power of the new Jetta Turbo Hybrid in contrast to other hybrids out there, with a little fun poke at the other brand. It’s our way of showing that you can drive lots of hybrids, but this is a hybrid you’d actually want to drive.
 
 
 
With “Laugh,” Noam Murro shows how far you can get with just one tank of gas in a VW TDI clean diesel vehicle. The only downside? It’s a long time to be stuck with someone until the next gas break. So choose wisely.
 
Client Credits: 
EVP, Chief Product and Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
General Manager Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
 
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director/Copywriter: Brian Friedrich
Creative Director/Art Director: Mark Peters 
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Jim Haight
Senior Producer:  Eva Ellis
 
 
Production Company:
Imperial Woodpecker
1707 Berkeley St, Santa Monica, CA 90404
Director: Simon McQuoid 
Executive Producer: Doug Halbert
Line Producer: Anita Wetterstedt
 
 
 
Editorial Company:
Spot Welders
825 Hampton Dr. Venice, CA 90291
Editor: Dick Gordon
Assistant Editor: Glenn Teel
Executive Producer: David Glean
Producer: J. Patrick McElroy
 
Post Facility: 
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Colorist:  Adam Scott
 
VFX/Online:
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Lead Flame Artist: Grant Conner
Lead Flame Artist: Gizmo Rivera
Executive Producer: Sue Troyan
Producer:  Adam Reeb
Coordinator: Benjamin Sposato
 
 
Audio Post Company:
LIME Studios
1231 Lincoln Boulevard, Santa Monica, CA 90401
Mixer: Mark Meyuhas 
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
 
Shoot Location
Los Angeles, CA
 
Music Info:
"Way Out There", "Ode To Hi", "This Is Mrs. Ed" Courtesy of Twentieth Century Fox Film Corporation.
 
Additional Deutsch Credits:
 
Chief Executive Officer: Mike Sheldon
 
Account Management Credits:
Group Account Director: Tom Else
Account Director: Monica Jungbeck
Account Supervisor: Amanda Rantuccio
Account Executive: Dani Gordon
 
      Media Credits:
MediaCom
 
Account Planners:  
Chief Strategic Officer: Jeffrey Blish
Planning Director: Douglas VanPraet
Senior Account Planner: Nargis Pirani
 
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Associate Director of Business Affairs Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
 
Client Credits: 
EVP, Chief Product & Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
GM, Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
 
Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Senior Art Director: Karl Haddad
Senior Copywriter: Jed Cohen
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Integrated Producer: Jim Haight
 
Production Company:
Biscuit Filmworks
7026 Santa Monica Blvd, Los Angeles, CA 90038
Director: Noam Murro
Executive Producer: Shawn Lacy
Head of Production: Colleen O’Donnell
Line Producer: Jay Veal
 
Editorial Company:
Spot Welders
825 Hampton Drive, Venice, CA 90291
Editor: Haines Hall
Assistant Editor:  Kai Yu
Executive Producer:  David Glean
Producer:  J.Patrick McElroy
 
Post Facility:
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Color:  Adam Scott
 
Visual Effects Company:
The Mill
3233 S. La Cienega Blvd, Los Angeles, CA 90016
Producer: Rachael Trillo 
VFX Supervisor:  James Allen
 
Sound Designer:
740 Sound Design & Mix
12509 Beatrice Street, Los Angeles, CA 90066
Sound Designers: Rommel Molina, Nicholas Interlandi
Executive Producer: Scott Ganary
 
Audio Post Company:
Lime
1528 20th Street, Santa Monica, CA 90404
Mixer:  Rohan Young
Assistant:  Jeff Malen
Producer:  Jessica Locke
 
Shoot Location:
Los Angeles, CA
 
Additional Deutsch Credits:
 
Chief Executive Officer: Mike Sheldon
 
Account Management Credits:
Group Account Director: Tom Else
Account Director: Monica Jungbeck
Account Supervisor: Amanda Rantuccio
Account Executive: Danielle Gordon
 
Account Planners:  
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Doug Van Praet
Senior Account Planner: Nargis Pirani
 
 
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lbbonline.com, Mon, 04 Mar 2013 10:48:00 GMT