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Creative in association withGear Seven
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Deutsch LA's Private Jetta Takes Off in New Volkswagen Campaign

10/11/2014
Advertising Agency
Los Angeles, USA
112
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Arts & Sciences directors Adam & Dave directs new holiday VW spots

Deutsch LA has launched its latest creative campaign for Volkswagen, which touts the new Jetta's luxurious -- yet accessible -- German engineering via VW's own flight attendant. 

Deutsch LA created two 30 second spots, which are taking aim at the influx of travelers this holiday season. The spots are set to run in-flight on Jet Blue, United and Frontier airlines now through New Year's Eve -- reaching an estimated 33.8M impressions. There will also be a digital component, targeting the busy holiday travelers via Kayak.com, as well as an airport wifi sponsorship with Boingo, offering travelers access to free internet. 





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