Deutsch LA’s Blackness in Full Bloom is a free, four-week brand building programme, which is now in its 5th cohort. Designed to assist and amplify Black-owned businesses in LA, Blackness in Full Bloom provides a series of weekly two-hour workshops to local entrepreneurs, focused on various marketing verticals including strategy, media, design and production.
Initially created in Feb 2020 as a Black History Month initiative, the program’s impact reverberated within the agency and was transformed into an ongoing program, which currently takes place 2-3 times a year.
Recently, Deutsch LA created a video highlighting four Blackness in Full Bloom alums, detailing their experience and how the program enriched their businesses.
For more information and how to register for free online, click here.