Creative in association withGear Seven Creative Channel
Deutsch LA 'Toss' for VW Passat
Production Company
New York, USA
Director Simon McQuoid dissects the father-son relationship


‘Toss’, the new VW Passat commercial from Deutsch shows that features a father with no baseball talent trying to pass on his “skills” to his son. Luckily, the father also has a durable Passat that he can pass on—something his son can actually use. 
True to the brand, the latest spot is short, fun and showcases a typical human story. Most importantly, it drives home the point that a Volkswagen is durable and safe, a trait that has stayed with the brand since the beginning and will continue to do so for years to come.
Simon Mcquoid, who directed Deutsch LA’s award winning “Michael” spot for Playstation, along with Volkswagen “Crash” from last year, comes back to direct this latest spot.
Client Credits: 
EVP, Chief Product and Marketing Officer: Tim Mahoney
VP, Marketing: Kevin Mayer
General Manager Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Associate Creative Director: Brian Friedrich
Associate Creative Director: Mark Peters 
Senior Art Director: Ryan McLaughlin
Copywriter: Cam Miller
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Jim Haight
Senior Producer:  Eva Ellis
Production Company Credits and Address:
Imperial Woodpecker
Director: Simon McQuoid 
Executive Producer: Doug Halbert
Line Producer: Anita Wetterstedt
Editorial Company Credits and Address:
Editor: Dick Gordon
Assistant Editor: Glenn Teel
Executive Producer: David Glean
Producer: J. Patrick McElroy
Post Facility Credits and Address: 
The Mill
Colorist:  Adam Scott
VFX/Online Credits and Address 
Lead Flame Artist: Nick Taylor
Compositor: James Allen
Compositor: Patrick Munoz
Executive Producer: Sue Troyan
Producer:  Adam Reeb
Coordinator: Benjamin Sposato
Audio Post Company Credits and Address:
LIME Studios
Mixer: Mark Meyuhas 
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
Additional Deutsch Credits:
Account Management Credits:
CEO: Mike Sheldon
Group Account Director: Tom Else
Account Director: Monica Jungbeck
Account Supervisor: Amanda Rantuccio
Account Executive: Dani Gordon
Media Credits:
Account Planners:  
Chief Strategic Officer: Jeffrey Blish
Planning Director: Douglas VanPraet
Senior Account Planner: Nargis Pirani
Traffic/Business Affairs:
Director of Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan