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Deutsch LA Spotlights Homelessness in Global Campaign with Google, the United Nations and Tribeca Film Festival

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The ad campaign and seven-minute documentary rallies global citizens together in the fight to end poverty in all its forms

Deutsch LA Spotlights Homelessness in Global Campaign with Google, the United Nations and Tribeca Film Festival

Deutsch LA, in partnership with Google, the United Nations, and Tribeca Film Festival, has launched a pro bono ad campaign aimed at highlighting one of the UN’s Sustainable Development Goals (SDGs): poverty. 

The UN identifies SDGs every year to help achieve a better and more sustainable future for all. Google/YouTube tapped eight creative agencies and eight filmmakers to create video ad sequencing campaigns to highlight and raise awareness for various SDGs.

Directed by award-winning director Smriti Mundhra, 'Unskippable' is both an ad campaign and a seven-minute documentary that rallies global citizens together in the fight to end poverty in all its forms. Featuring actor and trans activist, Theo Germaine, the campaign uses sequential storytelling - via YouTube’s video ad sequencing - as a mechanism to challenge stereotypes and encourage citizens to see the homeless community as human and rethink skipping over the content as most would with pre-roll ads. 


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Clients

Clients: Tribeca Studios, YouTube, UN Sustainable Development Goals Strategy Hub

Deutsch LA

Chief Creative Officer: Pete Favat

Art Director: Savannah Bradford

Copywriter: Eddie Klein

Account Management Credits

Group Account Director: Montse Barrena

Account Executive: Erika Sidney

Account Planning

Head of Strategy: Kelsey Hodgkin

Strategy Director: Antonio Guerrero

User Experience

Head of Experience: Ivan Perez-Armendariz

Business Affairs/Traffic

Director of Integrated Business Affairs: Gabriela Farias

Director of Traffic Operations: Carie Bonillo

Live Action Production Company

Production Company Name: Meralta

Director: Smriti Mundhra

Executive Producer: Maya Gnyp

Co-Producer: Cheyenne Tan

Editorial Company

Editor: Adam Svatek

Assistant Editor: Cheyenne Tan

Post Facility

Production Company Name: Point 360

Licensed/Composed Music, Credits and Track Info

Composer: Amanda Jones

Audio Post Company

Production Company Name: Point 360

Shoot Location: Los Angeles

Genres: Documentary

Categories: Awareness, Corporate, Social and PSAs

Deutsch LA, Thu, 06 Aug 2020 08:25:35 GMT