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Deutsch LA Spotlights Homelessness in Global Campaign with Google, the United Nations and Tribeca Film Festival

Creative

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The ad campaign and seven-minute documentary rallies global citizens together in the fight to end poverty in all its forms

Deutsch LA Spotlights Homelessness in Global Campaign with Google, the United Nations and Tribeca Film Festival

Deutsch LA, in partnership with Google, the United Nations, and Tribeca Film Festival, has launched a pro bono ad campaign aimed at highlighting one of the UN’s Sustainable Development Goals (SDGs): poverty.

The UN identifies SDGs every year to help achieve a better and more sustainable future for all. Google/YouTube tapped eight creative agencies and eight filmmakers to create video ad sequencing campaigns to highlight and raise awareness for various SDGs.

Directed by award-winning director Smriti Mundhra, 'Unskippable' is both an ad campaign and a seven-minute documentary that rallies global citizens together in the fight to end poverty in all its forms. Featuring actor and trans activist, Theo Germaine, the campaign uses sequential storytelling - via YouTube’s video ad sequencing - as a mechanism to challenge stereotypes and encourage citizens to see the homeless community as human and rethink skipping over the content as most would with pre-roll ads.