Zillow Names Deutsch LA as Agency of Record
September 18, 2012—Deutsch LA today announced that it has been named agency of record for Zillow, the leading real estate information marketplace. Zillow began advertising on television this week for the first time in its six-year history, with a commercial created by Deutsch LA.
“We've built a strong brand and large traffic base over our short life from great products, PR and word of mouth, and now we're ready to learn how offline advertising can impact our growth and introduce the Zillow brand to even more people,” says Amy Bohutinsky, Zillow Chief Marketing Officer. “Because this is our first foray into offline advertising, we wanted an agency with a strong creative legacy and a proven track record in building brands people love.”
“The ideal client for us is one with a strong brand identity, a big future ahead of it, and great people that we love to work with,” says Michael Sheldon, CEO of Deutsch LA. “Zillow has all three of those things going for it.”
Zillow and Deutsch LA also unveiled their first commercial together, an emotional yet data-oriented television spot called “Find Your Way Home.” (http://youtu.be/pzUNl_wPtgM ) The commercial portrays Zillow as a modern house hunting tool that empowers home buyers with data and local insight early in the shopping process. The spot can be viewed at Zillow.com/tv.
Deutsch LA will handle all creative, account planning and media planning responsibilities for Zillow. The advertisement is running nationally and in select test markets this fall.