Deutsch LA Launches Free, Brand-Building Programme 'Blackness in Full Bloom'

Deutsch LA today announced the public launch of its free four-week virtual brand building programme, 'Blackness in Full Bloom'. Designed to assist and amplify Black-owned businesses in LA, the program is now accepting applications to participate in its Spring program beginning April 1st. 

Blackness in Full Bloom was first introduced in February 2020. Founded by former and current Deutsch LA executives, Maya Thompson, Gurbani Chadha and Justin Brown - the program aims to support local Black entrepreneurs and arm them with the tools to help their businesses fully 'bloom'. By providing access to world-class marketing expertise and resources, Blackness in Full Bloom consists of weekly, two-hour virtual workshops covering different facets of marketing, such as: branding, design, paid and earned media and content production.

“After launching this initiative during Black History Month last year, we quickly realised the importance of making this an ongoing program to continually uplift and support Black businesses in Los Angeles,” said Kim Getty, CEO of Deutsch LA. “As an agency, we draw inspiration from Los Angeles, while also finding ways to contribute to and magnify its cultural richness in all that we do. Blackness in Full Bloom helps us achieve this in a unique way by assisting Black entrepreneurs thrive in a city we all call home.” 

In February, the programme’s first cohort was hosted in-person at Deutsch LA’s Playa Vista office with Cazza, natural hair care products, Behind the Sneaker, a platform highlighting creatives and culture and Nappily Natural Apothecary, a health and beauty store. Due to the pandemic, its next iteration was hosted virtually inDecember with wine distributor O&M Wines and organic gardening company, The Plant Plug LA. 

Added Ozborne Williams, co-owner of O&M Wines: “Blackness in Full Bloom provided me with impressive resources and tools that I’ve been able to implement immediately. It was super valuable to work hands-on with Deutsch LA team members and understand how simple marketing techniques can better my brand and attract new social media followers that we easily converted into customers. I’m still in disbelief that this was a free program!” 

For the first time, Deutsch LA is expanding the program by accepting applicants via online registration. Blackness in Full Bloom is now open to Black-owned business owners and entrepreneurs in the greater Los Angeles area. Register for free online at Deutschla.com/Blackness-In-Full-Bloom. For more information, click here.