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Deutsch Goes Grizzly Adams for Dr Pepper TEN

Creative 1.1k Add to collection

"The Manliest Low-Calorie Soda in the History of Mankind"

Deutsch Goes Grizzly Adams for Dr Pepper TEN

 

Deutsch LA has released a new campagin to launch Dr Pepper TEN or, as the spot calls it, "The Manliest Low-Calorie Soda in the History of Mankind." 
 

“Mountain Man” continues the tongue-in-cheek, hyper-manly advertising that launched the low-calorie soft drink in late 2011. Inspired by 70s beer commercials and TV shows like “Grizzly Adams,” the spot hearkens back to a time before we had tablet computers, computers and power steering—a time when men had non-ironic beards, hawk friends, and the ability to live off the land with nothing more than a Dr Pepper TEN. 
 
The commercial is directed by Stacy Wall. Check it out on the YouTube link below. Credits are attached. Let me know if you have any questions!
 
Credits
 
Client’s Proper Name/Based in City/State: 
Dr Pepper Snapple Group
Plano, Texas
 
Client: 
Chief Marketing Officer: Jim Trebilcock 
Director of Marketing: Leslie Vesper
Brand Manager: Angela Snellings
Associate Brand Manager: Erica Hollington
Director of Creative: Shaun Nichols
Advertising Manager: Sharon Leath
 
Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali 
ACD, Copywriter: Ryan Lehr 
Copywriter: Trey Tyler
Art Director: Jacob Abernathy 
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson
Producer (Post): Matthew Magsaysay
 
Production Company(s)/Based in City/State:
Imperial Woodpecker
1707 Berkeley Street, Santa Monica, CA 90404
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography:  Corey Walter
1st A.D.: Miles Johnstone
 
 
 
Editorial Company:
Cut and Run
2044 Broadway, Santa Monica, CA 90404
Editor:   Frank Efron
Assistant Editor:  Jeff Carter
Managing Director: Michelle Burke
Executive Producer:  Carr Schilling
Senior Producer: Christie Price
 
Visual Effects Company:
The Mill
3233 S. La Cienega Blvd., Los Angeles. CA 90016
Executive Producer: Sue Troyan
Producer: Jess Ambrose 
Colour Producer: LaRue Anderson
Shoot Supervisor: Tara Demarco
Colorist: Shane Reed
2D Lead Artists: Tara Demarco
3D Lead Artists: John Leonti 
2D Artists: Dag Ivarsoy 
3D Artists: Ryan Reeb  / Brian Yu
Matte Painting: Lyndall Spagnoletti 
 
 
Music/Composer(s):
Massive Music
8500 Steller Drive, Culver City, CA 90232
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Tim Adams
Producer: Jessica Entner 
 
Sound Designer Company:
Massive Music
8500 Steller Drive, Culver City, CA 90232
Sound Designer:  Dean Hovey
 
Audio Post Company:
Lime Studios
1528 20th Street, Santa Monica, CA 90404
Mixers: Mark Meyuhas
Assistant Mixers: Matt Miller
Executive Producer: Jessica Locke
 
Where Shot:
On Location in Placerville, California
 
 
 
 
 
 
 
 
 
 
Additional Deutsch Credits:
 
Chief Executive Officer: Michael Sheldon 
 
Account Management Credits:
Group Account Director: David Dreyer
Account Director: Helen Murray
Account Supervisor: Andrew Dubois
Account Executive: Kate DeMallie
 
Account Planners:  
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
 
Business Affairs
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Broadcast Traffic Manager: Gus Meija
 
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Genres: Comedy, Visual VFX

Categories: Soft Drinks, Carbonated Drinks

Imperial Woodpecker, Wed, 03 Apr 2013 10:50:30 GMT