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Deutsch for Volkswagen Beetle

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A Beetle Convertible drive with just you and the caribou

Deutsch for Volkswagen Beetle

There’s something different about being in a convertible—it brings you back to the joy of driving and lets you forget a bit about rushing to your destination. Deutsch's new Volkswagen commercial, “Moonlight,” shows how the Beetle Convertible connects you to the world around you.

 
In the spot, a young woman is woken up by her boyfriend at the window on a beautiful sunny day. They drive around a small town that they seem to have to themselves, except for a lone caribou. And then you realize why they’re the only ones on the road.

 

 
The ad was directed by Matthijs van Heijningen, who directed “The Bear” for Canal+ and our own “Lucky Man.” Their drive is accompanied by Cat Power’s cover of “Dark End of the Street” (Personal note: I still like The Flying Burrito Brothers’ version better. Don't tell our creatives.) And the ad is shot in Vallejo, California.
 

Credits


Client Credits:
VP, Marketing: Kevin Mayer
GM, Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
 

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Mark Peters
Associate Creative Director: Ryan Scott
Senior Art Director: Paul Oberlin
Senior Copywriter: Cam Miller
Director of Integrated Production: Vic Palumbo
·       Director of Content Production: Victoria Guenier
·       Executive Integrated Producer: Jim Haight
·       Music Supervisor: Dave Rocco
 

Production Company:
MJZ
2201 S Carmelina Ave, Los Angeles, CA 90664
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Line Producer: Betsy Oliver

 
Editorial Company:
Union Editorial
12200 W Olympic Blvd. Los Angeles, CA 90064
Editor: Jono Griffith
Assistant Editor:  Andy Trecki
Executive Producer:  Michael Raimondi
Producer:  Joe Ross
 
  
Post Facility:
Company 3
1661 Lincoln Blvd, Santa Monica, CA 90404
Colorist:  Beau Leon
 

Visual Effects Company:
Method Studios
730 Arizona Ave, Santa Monica, CA 90401
Producer: Colin Clarry
VFX Supervisor:  Noah Caddis
 

Sound Designer:
740 Sound Design & Mix
12509 Beatrice Street, Los Angeles, CA 90066
Sound Designers: Rommel Molina
Executive Producer: Scott Ganary

 
Audio Post:
Lime
1528 20th Street, Santa Monica, CA 90404
Mixer:  Mark Meyuhas
Assistant:  Matt Miller
Producer:  Jessica Locke
 

Shoot Location:
Valejo, CA

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Genres: Action

Categories: Automotive, Cars

Deutsch NY, Fri, 24 May 2013 09:41:57 GMT