senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Deutsch for Volkswagen Beetle

24/05/2013
Advertising
New York, USA
47
Share
A Beetle Convertible drive with just you and the caribou

There’s something different about being in a convertible—it brings you back to the joy of driving and lets you forget a bit about rushing to your destination. Deutsch's new Volkswagen commercial, “Moonlight,” shows how the Beetle Convertible connects you to the world around you.

 
In the spot, a young woman is woken up by her boyfriend at the window on a beautiful sunny day. They drive around a small town that they seem to have to themselves, except for a lone caribou. And then you realize why they’re the only ones on the road.

 

 
The ad was directed by Matthijs van Heijningen, who directed “The Bear” for Canal+ and our own “Lucky Man.” Their drive is accompanied by Cat Power’s cover of “Dark End of the Street” (Personal note: I still like The Flying Burrito Brothers’ version better. Don't tell our creatives.) And the ad is shot in Vallejo, California.
 

Credits


Client Credits:
VP, Marketing: Kevin Mayer
GM, Marketing Communications: Justin Osborne
Advertising Manager: Jeff Sayen
Advertising Specialist: Chanel Arola
 

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Mark Peters
Associate Creative Director: Ryan Scott
Senior Art Director: Paul Oberlin
Senior Copywriter: Cam Miller
Director of Integrated Production: Vic Palumbo
·       Director of Content Production: Victoria Guenier
·       Executive Integrated Producer: Jim Haight
·       Music Supervisor: Dave Rocco
 

Production Company:
MJZ
2201 S Carmelina Ave, Los Angeles, CA 90664
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Line Producer: Betsy Oliver

 
Editorial Company:
Union Editorial
12200 W Olympic Blvd. Los Angeles, CA 90064
Editor: Jono Griffith
Assistant Editor:  Andy Trecki
Executive Producer:  Michael Raimondi
Producer:  Joe Ross
 
  
Post Facility:
Company 3
1661 Lincoln Blvd, Santa Monica, CA 90404
Colorist:  Beau Leon
 

Visual Effects Company:
Method Studios
730 Arizona Ave, Santa Monica, CA 90401
Producer: Colin Clarry
VFX Supervisor:  Noah Caddis
 

Sound Designer:
740 Sound Design & Mix
12509 Beatrice Street, Los Angeles, CA 90066
Sound Designers: Rommel Molina
Executive Producer: Scott Ganary

 
Audio Post:
Lime
1528 20th Street, Santa Monica, CA 90404
Mixer:  Mark Meyuhas
Assistant:  Matt Miller
Producer:  Jessica Locke
 

Shoot Location:
Valejo, CA

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0