Deutsch today announced it has hired Justin Crawford as SVP, creative director on 7-Eleven and Carmen Love as creative director on Uber. Crawford reports to Chief Creative Officer Pete Favat and Love reports to Executive Creative Director Jorge Calleja. Both will be based in the agency’s Los Angeles office.
“Hiring Carmen and Justin is a huge win for us and our clients,” says Favat. “Carmen’s a powerful storyteller and has the cross-cultural perspective we need and Justin brings some of the best attention to craft in the business. They’re both a great addition to the team and I already see the impact their making at the agency.”
Before joining Deutsch, Crawford held executive creative director positions at R/GA, BBDO, JWT and Google Creative Lab in New York. He’s been a leader, problem solver and do-er on a broad spectrum of project types from campaign and story driven work to pure UX, design and new product innovation. Over the more than 20 years in the marketing and advertising industry, he’s spearheaded award-winning work for brands including Microsoft, Google, Reebok, Tommy Hilfiger, Disney, The Standard Hotels, Lexus, Smirnoff and Macy’s, among others.
“I chose to come to Deutsch because of the people,” said Crawford. “Some crazy talented people I’ve known for years and some I’m lucky to have just met. It’s everything to me. And we’ve got the goods here.”
Love comes to Deutsch from Crispin Porter + Bogusky, where she served as an associate creative director for INFINITI Global. Prior to CP+B, she spearheaded the creative department of TBWA\CHIAT\DAY’s Mexico City office, which she was hired to co-found, before transferring to a senior creative position at TBWA\CHIAT\DAY LA. Over the course of her 15 years in the industry, she has led and developed award-winning work for The Grammys, Gatorade, adidas, and Nissan, among others. She brings extensive expertise in global marketing and believes in leading by doing.
“Deutsch has been on my list for a long time,” said Love. “I’m inspired by both its ongoing love affair with culture and technology, and its drive for relentless self-improvement. Add to that the phenomenally talented people here — this team is nothing short of unstoppable.”