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Deutsch Big It Up for PNC

Creative 807 Add to collection

‘Bigger’ campaign for people who like it large

Deutsch Big It Up for PNC

 

These days, credit card issuers seem to have no problem bombarding consumers with claims, percentages and confusing offers (usually all at once). For the launch of the latest PNC CashBuildercredit card TV spot, Deutsch NY took a single-minded and clear approach to emphasize what the card actually offers: a BIG percentage back on nearly every purchase— 75 per cent more than cards earning 1 per cent cash back.
 

The spot, titled “Bigger,” speaks directly to the sensibilities of people who expect more from their cash back credit card through a series of highly visual vignettes.
 
Credits: Bigger
 
Deutsch New York:
Partner/ Chief Creative Officer: Greg DiNoto
EVP, Group Creative Director: Jeff Vinick
SVP, Group Creative Director: Jeremy Bernstein
SVP, Group Creative Director: Joanne Scannello
Copywriter: Matt Moyer
Art Director: Ariele Rosch
EVP, Director of Integrated Production: Joe Calabrese
Producer: Jeff Morgan
Production Company: Person Films - Culver City, CA
Director: Michael Haussman
Director of Photography: Paul Cameron
Executive Producer: Rebecca Skinner
Producer: Ron Mohrhoff
Head of Production: Doron Kauper
Editorial: Lost Planet, New York, NY
Editor(s): Charlie Johnston
Assistant Editor(s): Adam Witten & Bobby Nabipour
Others: (Producer) Lisa Barnable
Post Facility: CO3,  New York, NY
Colourist: Tim Masick
Visual Effects Company: Black Hole, New York, NY
Flame Producer: Tim Vierling
Flame Artist: Tim Farell
Music/Licensed Music Tracks: HUMAN, New York, NY
Composer(s): Matthew O’Malley/ Gareth Williams
Audio Post Company: Sonic Union, New York, NY
Mixer: Steve Rosen
Shoot Location: Culver City,CA
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Genres: Visual VFX, People

Categories: Credit cards, Finance

Deutsch NY, Tue, 16 Oct 2012 16:18:33 GMT