These days, credit card issuers seem to have no problem bombarding consumers with claims, percentages and confusing offers (usually all at once). For the launch of the latest PNC CashBuildercredit card TV spot, Deutsch NY took a single-minded and clear approach to emphasize what the card actually offers: a BIG percentage back on nearly every purchase— 75 per cent more than cards earning 1 per cent cash back.
The spot, titled “Bigger,” speaks directly to the sensibilities of people who expect more from their cash back credit card through a series of highly visual vignettes.
Deutsch New York:
Partner/ Chief Creative Officer: Greg DiNoto
EVP, Group Creative Director: Jeff Vinick
SVP, Group Creative Director: Jeremy Bernstein
SVP, Group Creative Director: Joanne Scannello
Copywriter: Matt Moyer
Art Director: Ariele Rosch
EVP, Director of Integrated Production: Joe Calabrese
Producer: Jeff Morgan
Production Company: Person Films - Culver City, CA