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Dettol's New Product Range is Inspired By the Australian Heartland

21/04/2021
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Momentum Worldwide Australia creates launch campaign channeling Australia’s beautiful and diverse environment

Dettol Australia has launched a new premium liquid handwash range, the Australian Heartland Collection, inspired by Australia’s beautiful and diverse environment. The new Dettol range is made in Australia, available in three new fragrances, Daintree Rains (Grapefruit and Citrus), Nullarbor Moon (Wild Rosella) and Red Earth (Buddha Wood).

The launch campaign produced by Momentum Worldwide Australia includes creative direction and execution of key visual, POS and digital video featuring elegant photography and animation of the fragrance cues.

Dettol is a leader in germ protection, helping to educate all Australians on the importance of hygiene and hand washing. The brand is dedicated to protecting the moments that matter most, trusted by Australian's for over 80 years. With a large portfolio of existing products, the Australian Heartland Collection represents the brand’s first premium household product on shelf.

“The events of last year placed greater emphasis on the importance of hygiene,” said Henry Turgoose, Marketing Director at Reckitt Health Australia. “The Dettol Heartland Collection allows us to continue our mission of helping protect the moments that matter most to Australian families, with a product that is made here in Australia, available in fragrances inspired by our diverse natural environment.”

“We’re proud of our strong partnership with Dettol, having worked with the brand since 2021, and the trust they continue to place in us to build their brand, whether through  their iconic heritage products or new additions to the range like this,” said Imelda Hodson, Managing Partner of Momentum. Dettol, a Reckitt brand, has been working with Momentum since 2012.

Dettol’s Australian Heartland Collection is available nationally in Woolworths, Chemist Warehouse, Amazon and other selected retailers now.

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