M&C Saatchi London
Mon, 17 May 2021 14:00:29 GMT
Dettol, the UK’s leading disinfectant brand, will play an important role in welcoming 21,000 Chelsea and Leicester fans attending Saturday’s Emirates FA Cup Final, the largest attendance at any UK sporting event since the pandemic began. Dettol, made by Reckitt, is the Official Hygiene Partner of the Football Association (FA) and Wembley Stadium connected by EE and will be supporting good hygiene protocols with sanitising stations around the stadium to serve returning fans.
A total of 433 Dettol hand sanitiser stations have been installed in and around the stadium, with further sanitisation points located along fans’ journey to the ground, including at Wembley Park and Wembley Central stations. Ahead of the game, staff are giving the stadium a thorough clean using Dettol’s expertise and products, including surface wipes and multi-purpose cleaners around communal and hospitality areas.
The Final is a pilot event being used to gradually ensure football fans can return to stadiums in large numbers, so incorporating cleaning and hygiene practices into matchday rituals will be an important step, especially ahead of England hosting several matches at Wembley during June and July.
Luca Tamagni, Dettol’s marketing director for UK & Europe, said: “Football needs fans. After a tough year it’s great to see them returning in large numbers, and we are honoured to play a role in giving them confidence to come back. We encourage all fans attending the game to continue practising good hygiene, using the hand sanitiser stations available as part of their matchday ritual, wearing masks and following social distancing advice.”
Liam Boylan, Wembley Stadium director, said: “Our teams have been working closely with Dettol to ensure that our cleaning and hygiene practices – both ahead of the day and at the game itself – are of the highest standards, allowing people to feel confident and comfortable as they return to watch live football at our iconic venue. We would ask fans to please follow the hygiene guidance inside the stadium and please never hesitate to ask a member of our team for assistance."
Dettol’s campaign, Dettol Up: Play On, is establishing the brand as the nation’s go-to disinfectant of choice - educating fans, players and parents from grassroots to the elite game on how to reinforce best-practice hygiene protocols so that the football community can continue to enjoy the game they love.
Categories: Home, Cleaning ProductsM&C Saatchi London, Mon, 17 May 2021 14:00:29 GMT