Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Details Make The Difference in Silky Smooth Sony Ad

Creative 606 Add to collection

adam&eveDDB & Pulse's Ben Newman shoot spot for Xperia Z2

Details Make The Difference in Silky Smooth Sony Ad

adam&eveDDB today launched 'Details Make The Difference' for the Sony Xperia Z2. Directed by Ben Newman through Pulse Films, the film demonstrates the beauty and capabilities' of the phone's 4K camera with meticulously shot scenes of differing dance styles to Michael Jackson's 'Slave to the Rhythm'. It concludes with a beautifully explosive crescendo that really is what HD screens were made for.


Client: William Tyler, Global Campaign Manager, Sony Mobile; Louise Forbes, Global Director of Product Marketing Creation, Sony Mobile

Creative agency: adam&eveDDB

Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp

Copywriter: Ben Stilitz

Art director: Colin Booth

Agency Producer: Louise Booth

Planning: Toby Harrison, Jon Forsyth

Business Director: Ken Mulligan

Media agency: MediaCom

Production company: Pulse Films

Director: Ben Newman

Editor: Thomas Grove Carter

Soundtrack: ‘Slave to the Rhythm’ by Michael Jackson

Post-production: Smoke & Mirrors

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Scenic, People

Categories: Phones, Consumer Electronics

Pulse Films, Mon, 24 Feb 2014 17:27:42 GMT