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Destination Pride: Canada's Most-Awarded Campaign in Cannes

Cannes Lions 1027 Add to collection
Destination Pride for PFLAG Canda scooped 13 lions at Cannes 2018
Destination Pride: Canada's Most-Awarded Campaign in Cannes
Canada's most awarded campaign in Cannes was FCB/SIX's Destination Pride for PFLAG Canada. It picked up a total of 14 Lions. It's also fitting, and amazing, that it was picking up Lions during Pride month.  

On the awards and Pride, Ian Mackenzie, ECD, FCB/SIX said, “One of the big themes of Pride in North America this year is growing safety concerns among the community. From the reversal of rights in the U.S. to systemic tensions with police in cities such as Toronto.

For Destination Pride to receive overwhelming validation at Cannes, feels like a recognition of the importance of the topic, and the elegance of this solution.”


​The Lions: ​
Creative Data – GOLD - Data Visualisation
Creative Data – BRONZE - Social Data & Insight
Creative Data – BRONZE - Data Storytelling
Mobile – GOLD – Charity & Non-profit led Mobile Websites
Mobile – SILVER – Social Purpose
Design – GOLD - Data Visualisation
Design – BRONZE - Digital Design
Digital Craft – SILVER - Data Visualisation
Direct – SILVER - Data Strategy
Direct – BRONZE - Use of Mobile
Direct – BRONZE - Not-for-profit / Charity
Sustainable Development Goals – SILVER - Sustainable Cities and Communities
Sustainable Development Goals – BRONZE - Gender Equality
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FCB/SIX, Tue, 26 Jun 2018 12:12:05 GMT