Destination Pride: Canada's Most-Awarded Campaign in Cannes

Canada's most awarded campaign in Cannes was FCB/SIX's Destination Pride for PFLAG Canada. It picked up a total of 14 Lions. It's also fitting, and amazing, that it was picking up Lions during Pride month.  

On the awards and Pride, Ian Mackenzie, ECD, FCB/SIX said, “One of the big themes of Pride in North America this year is growing safety concerns among the community. From the reversal of rights in the U.S. to systemic tensions with police in cities such as Toronto.

For Destination Pride to receive overwhelming validation at Cannes, feels like a recognition of the importance of the topic, and the elegance of this solution.”

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