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Desperate Times Call for...Exceptional Post-Production

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Due to Covid-19, post house Juice and production studio Bonfire collaborated for first animated ad for the Samsung model

Desperate Times Call for...Exceptional Post-Production

Juice and Bonfire have collaborated on a new animated project for Samsung Xcover Pro. Designed for work in harsh conditions, the product is enduring and ready to operate both in the field and direct contact with the customer, no matter what the industry. So far, all the ads that promoted the phone have been featured by real people, representatives of various businesses. Covid-19 has changed that.

With no possibility of organising a video set with actors, a new way had to be found. A full CG animation was the answer, with a :60 second video was done remotely in just five weeks. Bonfire created the story, and Juice took care of the visuals. 

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
view more - Creative
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Genres: Animatics, Animation, Visual VFX

Categories: Consumer Electronics, Phones

Juice, Tue, 11 Aug 2020 12:50:19 GMT