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Desperate Times Call for...Exceptional Post-Production

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Due to Covid-19, post house Juice and production studio Bonfire collaborated for first animated ad for the Samsung model

Desperate Times Call for...Exceptional Post-Production

Juice and Bonfire have collaborated on a new animated project for Samsung Xcover Pro. Designed for work in harsh conditions, the product is enduring and ready to operate both in the field and direct contact with the customer, no matter what the industry. So far, all the ads that promoted the phone have been featured by real people, representatives of various businesses. Covid-19 has changed that.

With no possibility of organising a video set with actors, a new way had to be found. A full CG animation was the answer, with a :60 second video was done remotely in just five weeks. Bonfire created the story, and Juice took care of the visuals. 

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Production Studio: Bonfire

Creative Director: Aron Baxter

Producer: Tierney Farrell


Agency: DiMassimo Goldstein

Executive Creative Director: Paul Fix

Creative Director: Chris Martin

Art Director: Ernest Chan

Producer: Karen Tomlin


Post-production Studio: Juice

Post-production Support: Dash Dot Creations

Producer: Jurand Szela

Art Director: Marcin Karolewski

CG Supervisors: Selim Sykut, Andrzej Sykut

Asset Artists: Piotr Koczan, Kacper Kyc, Patrycja Boś, Daria Szczypiorowska, Jakub Mrozek, Łukasz Kubiński, Julia Szmit

Character Artists: Patrycja Boś, Kacper Kyc, Katarzyna Seńczuk, Przemysław Nawrocki

Grooming Artist: Jarosław Handrysik

Texturing & Shading Artists: Andrzej Sykut, Patrycja Boś, Daria Szczypiorowska, Kacper Kyc

Rigging Artists: Marcin Orzechowski, Tymoteusz Juras

Layout Director: Tomek Woroniak

Layout Artists: Tomek Woroniak, Anna Kuczyńska, Paweł Żugaj, Tymoteusz Juras

Animation Artists: Anna Kuczyńska, Marcin Orzechowski, Martyna Marek, Tymoteusz Juras, Paweł Żugaj, Waldek Nalepa, Monika Migdalska, Adrian Adamus-Cepa

Mocap Artits: Aleksandra Kugacz-Semerci, Dawid Mońka

Mocap Record: Waldemar Nalepa

Assembly & Rendering: Andrzej Sykut, Tomasz Gugała, Łukasz Walicki

Compositing Artists: Selim Sykut, Łukasz Walicki

Concept Artits: Marcin Karolewski, Ikhwan Walliyuddin

Cloth Sim Artist: Marcin Orzechowski

FX Artist: Paweł Pojedynek

Genres: Animation, Animatics, Visual VFX

Categories: Phones, Consumer Electronics

Juice, Tue, 11 Aug 2020 12:50:19 GMT