WE ARE Pi
Mon, 18 Jul 2022 12:00:54 GMT
Desperados today launches a new brand film, as part of their global Pour Some Unusual on Your Usual creative platform. Acting as an anthem for the campaign, the new film embraces the brand’s playful and experimental spirit, encouraging people to step out of their comfort zone to try new things and make unforgettable memories.
The Pour Some Unusual on Your Usual TVC takes viewers on a journey full of surprises; focusing on a nosy neighbour who takes the unusual approach of asking her neighbours to turn up the music at their house party. Once inside the party, the neighbour goes for it and ventures into the unexpected, with a space celebrating people who break the mould and aren’t afraid to be themselves.
Drawing from popular culture, the TVC takes inspiration from trending music videos, engaging and entertaining viewers with unexpected twists and turns, from runway-esque oversized coats and virtual avatars to paintings that come alive.
Directed by Freddie Powell and shot in South Africa, the spot features Edith Piaf’s ‘Non, je ne regrette rien’, acting as an anthem for those who want to pour some excitement on their norm and live with no regrets.
The TVC also includes an unexpected reward for eagle-eyed viewers who find the hidden Desperados bottle within the film. Once spotted, viewers need to scan and share it on social media to be in with the chance to win access to Desperados epic events.
Rutger van der Stegen, global marketing manager for Desperados, said, “Our aim has always been to create campaigns that ignite unexpected experiences and celebrate those who try new things. Pour Some Unusual on Your Usual does exactly that, with a TVC that is truly an anthem for our brand, embodying Desperados playful character and inspiring viewers to get creative and go for it in life.”
The campaign was developed by Amsterdam based creative innovation consultancy, WE ARE Pi, with the film being utilised across traditional television, social, Out-Of-Home, OLV and experiential channels.
Rick Chant, co-founder of WE ARE Pi, said: "Why ask for the usual when you can order The Unusual. Live a little, try something new. Go Desperados.”
Visit our social channels for more information on the campaign #poursomeunusualonyourusual #Desperados.view more - Creative
Global Marketing Manager: Rutger van der Stegen
Global Brand Manager: Lotte Nijenhuis
Agency: WE ARE Pi
Chief Executive Officer: Alex Bennett-Grant
Executive Creative Director: Rick Chant
Executive Creative Director: Barney Hobson
Senior Creative - Copy: Victor Morón
Senior Creative - Copy: Ankita Tobit
Senior Creative - Art: Jose Hernandez
Senior Creative - Art: Pierre Gilles
Design Director: Seth Josephs
Designer: Nick Fatouris
Strategy Director: Chloe Ribas
Managing Director: Patrick Garvey
Head of Client Partnerships: Agathe Derrstroff
Business Director: Sam Grischotti
Senior Account Director: Blyda Eksteen
Senior Account Manager: Rebekah Guilar
Senior Producer: Vyvy Ly
Head of Production: Stephanie Whitehead
Business Affairs Manager: Melissa Kincaid
Production Company: Drool
Local Production Company Cape Town: Robot
Director: Freddie Powell
Executive Producer: Genevieve Sheppard
Editor: Thomas Grove-Carter, Vid Price
Assistant Editor : Joey Henshaw
Sound Studio: Factory
Sound Design & Mix: Anthony Moore and Jack Hallett
Audio Producer: Ciara Wakley
Music Supervisor: Steph Grace-Summers
Categories: Beers, Alcoholic BeveragesWE ARE Pi, Mon, 18 Jul 2022 12:00:54 GMT