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Desperados Launches World-First Truly ‘Deep House’ Experience

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Experience agency Jack Morton worked with Desperados and WE ARE Pi to create Deep House

Desperados Launches World-First  Truly ‘Deep House’ Experience

Desperados, HEINEKEN’S tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever!

Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party in the Y-40 Deep Joy pool in Venice, the deepest pool in the world, reaching an impressive depth of 42 metres and holding a staggering 4.3 Million litres of water. Created by WE ARE Pi and Jack Morton, the experience took place on the 15th September.

Deep House saw over 400 fans attend the multi-sensory experience. Partygoers wore cutting-edge SeaTREK diving technology to hear the music in high definition and took the party underwater to find their own dance floor. Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their world-class beats to submerged partiers, through a sub aqua sound system.

“Desperados are experts in curating events that push the boundaries of wild experimentation, innovation and fun,” said Diederik Vos, Global Brand Director, Desperados. “With ever-evolving party trends, it’s great to be able to show how any place, no matter how unusual, can be turned into a dance floor and to prove that unique experiences have a positive effect on people. With our events we’re giving our fans a new way to party.”

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Client

Brand: Desperados

Global Marketing Manager: Jules Macken

International Brands Global Director: Diederik Vos

Global Communications Manager Desperados: Diogo Pinheiro

Post Production / VFX

Post Production Company: Smoke & Mirrors

Producer: Philip Delaney

Executive Producer: David Michaels

Production Company

Production Company: HFilms

Executive Producer: Stella Orsini

Director: Hobson Chant

DOP: Finn White-Thomson (WE ARE Pi)

Producer: Federica Dordoni

Technical Coordinator: Martina Amati

Production Service

Production Service Company: Jack Morton - Experience Agency

Lead Producer: Jemma Ryan

Creative Director: Oli Cottam

Show Production Manager: Ben Pickering

Senior Technical Director: Joe Frisina

Production Director: Suzi Thrift

Logistics Director: Aaron Arthur

Senior Logistics Manager: Hannah Redknap

Creative Strategy Director: Caspar Mason

Senior Account Manager: Lauren DuMont

Business Director: Sam Moqbel

Music

Music Company: Pitch & Sync

Composer: Arthur Gordon Smith

Executive Creative Director: Alex Lavery

Offline

Editor: Will Judge

Associate Editor: Finn White-Thomson (WE ARE Pi)

Creative Agency

Creative Agency: We Are Pi

Strategist: Alex Bennett Grant

Executive Creative Director: Barney Hobson

Executive Producer: Cathy Tennant

Managing Director: Clare Jones

Designer: Jack Samels

Business Affairs: Ravinia Thwaites-Batteau

Account Director: Alanna Southgate

Creative: Tom Biddulph

Creatives: Tom Biddulph

Sound

Sound Company: Wave Amsterdam

Sound Design: Alex Nicholls-Lee

Genres: People

Categories: Beers, Alcoholic Beverages

Jack Morton UK, Tue, 25 Sep 2018 15:50:26 GMT