Creative in association withGear Seven Creative Channel
Desperados and elrow Bring the Party to Homes Across the Globe with Live Stream DJ Sessions
Marketing & PR
London, UK
Campaign sees partygoers worldwide able to share a party together while they are apart

As people adjust to a new way of life, with social distancing making it difficult for people to connect, Desperados and elrow have come together to ignite the party spirit, virtually, for consumers around the world. 

Through live stream DJ sessions, partygoers worldwide will be able to share a party together, while they are apart.

The elrow Home Sessions powered by Desperados, create an energetic distraction from the outside world by unleashing 1.5 hours of epic beats and high-tempo entertainment featuring a mix of international elrow DJs. 

From elrow favourite and resident DJ Viviana Casanova, to the unique sounds of Technasia, Italian DJ and producer Marco Faraone, British native Yousef, Spanish DJ and producer Dennis Cruz and other talented artists on the line-up. People can expect an eclectic mix of electronic music, like deep house, tech house and techno, right from the DJs’ living rooms to theirs. Because in these uncertain times, together we keep the party going.

The sessions will be held live on elrow’s Facebook every Sunday at 4pm CET, starting from Sunday 5th April until 26th April 2020. Partygoers will be able to re-live the sessions following the live stream on elrow’s and Desperados’ social channels.

Diederik Vos, global brand director, Desperados, commented: “Parties provide an unrivalled sense of social connection that we are all craving during this time of social distancing. With partying in our DNA, Desperados wanted to create something that brings the party to people – to be enjoyed from the safety of their homes. Together with elrow, we are redefining how parties can be experienced virtually in living rooms around the world.”

Jo Vidler, creative director, elrow, said, “As everyone adjusts to this ‘new normal’, we want to bring the elrow magic directly into the homes of our fans around the world. We’ve been partying with Desperados since 2017, and from the beginning we’ve shared the same passion, which is to create the unexpected for partygoers around the world. By teaming up on these virtual sessions, we’re able to continue to deliver unforgettable experiences to keep the party going for fans as they adjust to their new way of life.”