Foot Locker Europe today announces the launch of a basketball-inspired capsule collection designed by the new Creative Director of the brand’s women’s business, Melody Ehsani. This is the first of several capsule collections slated to drop this year.
Ehsani is also the visionary and entrepreneur behind ME. – a streetwear brand specialising in jewellery, footwear and clothing with purpose. Melody Ehsani's mission is to inspire other creative women to follow their divine blueprint, with the hope that they can enact change through design. With this new collection for Foot Locker, Melody leaned on her background in streetwear and love of basketball to design and create inspiring apparel.
“Melody’s partnership and her vision to empower women through streetwear and sports truly reflects the brand,” said Patricia Respress, vice president and DMM women's footwear and apparel at Foot Locker. “As creative director, Melody has been extremely insightful, empowering and collaborative. Her fresh perspective provides additional lanes of opportunity for the women’s business at Foot Locker, and we are delighted to share this unique collection with our consumers.”
The first capsule collection dropped at 8am on Thursday, 10th June and features a range of apparel and accessories. All pieces will be available in a variety of sizes online and at select Foot Locker stores.
“Our focus is always about elevating consciousness and cultivating empowerment. ‘Stop waiting to be who you already are,’ is one of our mottos,” said Melody Ehsani. “I believe you can’t wait for others to see who you are; you have to see yourself. Inhabiting your whole entire self at all times is key to moving through the world.”
The capsule collection highlights colours inspired by nature and temperature. Specifically, thermal patterns are used to reflect an individual’s response to their environment and what connects people at a global level. One of those great connectors is sports, and in this case, Melody’s love of basketball. Outside of the shapewear (bra and bike short), 70 percent of the capsule is unisex/neutral. The collection also features a “Ball Vision” tee and short set, a fleece crew and short set and an organza tracksuit. Accessories include crew socks and shoelaces.view more - Creative