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Descend into an Apocalyptic Future with French Collective 10LEC6's New Promo

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Stink's Felix Brady heads to Kazakhstan to direct visceral 'Ayong Ya Yop' music video

Descend into an Apocalyptic Future with French Collective 10LEC6's New Promo

French collective 10LEC6 (pronounced with the numbers in French ‘Dix-Lec-Seese’ – sounding like dyslexics in English) today reveal the stunning new video for single 'Ayong Ya Yop' along with a remix of the track by NYC producer Tony Quattro.

Influenced by the danceable side of punk/post-punk (Bad Brains, ESG, The Slits), disco, house, experimental electronic and more, 10LEC6 is the shape-shifting project of French street-artist Simon Bernheim, DJ-producer Jean-Sebastien Bernard, aka Jess from French DJ duo Jess & Crabbe, and Cameroonian vocalist Nicole Adjabe – who sings, raps and shouts in Bulu – a Bantou dialect spoken in the South of Cameroon – hence naming their unique sound ‘Bulupunk’ (The 10LEC6 documentary digs into the backgrounds of the artists and their thrilling, chaotic sound).

Directed by Stink's Felix Brady and filmed in Kazakhstan, the 'Ayong Ya Yop' music video (from their 2018 album Bone Bame) leads us into an apocalyptic future where we follow the path of a Kazakh worker, led by his obsessions for a mysterious metal stone.

On his cinematic vision for the track, director Felix Brady says: "This track did not conform to traditional patterns of musical pace. Its form was constantly changing, from deep moaning bass synths to afro induced Metallica - it was truly entrancing. The track was almost schizophrenic as it unfolded - as a result it gave me gaps and tonal changes that offered a huge opportunity for an experimental visual.

“It is these paradoxical motifs that inspired me to create the story of a central conflicted character within a dystopian future world. Everything I had ever shot up until then had been UK based and set within a relatively normal backdrop so it was exciting to create a world outside of that.

“I wanted to make an unforgiving world that didn't care about the protagonist - Kazakhstan with its arid landscapes was perfect for this, it's also provided our incredible lead who despite not speaking a word of English carried the role perfectly.

“This was truly a blood, sweat and tears job - we had limited crew and resources - and only one week to recce and shoot. From reloading 35mm film in blizzard conditions to meandering our way past wild bulls in Almaty’s largest landfill and accidentally flying our drones in government restricted areas to eating horse meat; it was all a truly remarkable experience which I will never forget.

“The final film is there to be experienced like short film - despite not knowing where he was or where he's going I want the audience to come up with their own compelling explanations."

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Genres: Music & Sound Design, Visual VFX, People, Storytelling

Categories: Music video, Short Films and Music Videos

Stink, Tue, 20 Nov 2018 18:20:59 GMT