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Derrick Coleman Tells Incredible Story for Duracell

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Saatchi NY ad on deaf American footballer's never-give-up attitude

Derrick Coleman Tells Incredible Story for Duracell

Seattle Seahawks running back, Derrick Coleman, has been deaf since the age of three. Yet despite that, on Sunday he'll play an National Football Conference Championship game for the right to play in the Super Bowl. 

Saatchi & Saatchi New York have told this story in a quite incredible ad for Duracell. Entitled 'Trust Your Power' and shot by Park Pictures' AG Rojas, Coleman narrates the spot, telling the story of how he was told he would never make it. "But I've been deaf since I was three, so I didn't listen," he explains.



Executive Creative Director Peter Moore Smith

Creative Director Garrett Jones

Creative Director Billy Leyhe

Senior Art Director Nathan Wigglesworth

Senior Copywriter Lincoln Boehm

Production Credits:

Chief Production Officer Tanya LeSieur

Director of Content Production John Doris

Senior Producer Danny Miller

Production Company Park Pictures, LA, CA

Director AG Rojas

Director of Photography Linus Sandgren

Executive Producer Mary Ann Marino

Line Producer Gabrielle Yuro

Editing House Whitehouse Post, LA, CA

Editor Shane Reid

Assistant Editor Keith Hamm

Producer Jonlyn Williams

Executive Producer Kristin Branstetter

Sound Design 740 Sound Design, LA, CA

Sound Designer./Mixer: Rommel Molina

Executive Producer: Kate Vadnais

End Animation Mass Market, NY, NY

Executive Producer Louisa Cartwright

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Saatchi & Saatchi London, Thu, 16 Jan 2014 14:24:03 GMT