Seattle Seahawks running back, Derrick Coleman, has been deaf since the age of three. Yet despite that, on Sunday he'll play an National Football Conference Championship game for the right to play in the Super Bowl.
Saatchi & Saatchi New York have told this story in a quite incredible ad for Duracell. Entitled 'Trust Your Power' and shot by Park Pictures' AG Rojas, Coleman narrates the spot, telling the story of how he was told he would never make it. "But I've been deaf since I was three, so I didn't listen," he explains.
Credits
Executive Creative Director Peter Moore Smith
Creative Director Garrett Jones
Creative Director Billy Leyhe
Senior Art Director Nathan Wigglesworth
Senior Copywriter Lincoln Boehm
Production Credits:
Chief Production Officer Tanya LeSieur
Director of Content Production John Doris
Senior Producer Danny Miller
Production Company Park Pictures, LA, CA
Director AG Rojas
Director of Photography Linus Sandgren
Executive Producer Mary Ann Marino
Line Producer Gabrielle Yuro
Editing House Whitehouse Post, LA, CA
Editor Shane Reid
Assistant Editor Keith Hamm
Producer Jonlyn Williams
Executive Producer Kristin Branstetter
Sound Design 740 Sound Design, LA, CA
Sound Designer./Mixer: Rommel Molina
Executive Producer: Kate Vadnais
End Animation Mass Market, NY, NY
Executive Producer Louisa Cartwright