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Dermatologist-Led Brand Differin Knows Pimples Will be Popped for Acne Aftermath

Creative 273 Add to collection

Acne Aftermath campaign by Deutsch NY encourages Pimple Poppers to 'do things differin'

Dermatologist-Led Brand Differin Knows Pimples Will be Popped for Acne Aftermath

Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. 

Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the 'Acne Aftermath' campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket—revealing the solution to the aftermath of a bad habit. 

“People love to pop pimples. It’s cringeworthy, but true,” said Deutsch NY chief creative officer Dan Kelleher. “Unfortunately, pimple-popping sprees can leave acne spots behind. Our Acne Aftermath campaign for Differin lets pimple poppers everywhere know there is a remedy for acne scars. You’ll never look at popping pimples the same after seeing this.”

Dan noted: “Differin’s expansion in their offering is anchored in understanding that achieving skin clarity is a journey, and no matter where the consumer is in the cycle Differin has their back, or, in this case, their face.”  

The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.


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Acne Aftermath
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Client

Client: Differin, Galderma Laboratories

Director: Differin OTC US

Senior Brand Manager: Jeffrey Daly

Agency

Agency: Deutsch New York

Creatives

Chief Creative Officer: Dan Kelleher

Executive Creative Director: George Decker

Associate Creative Director: Jessica Lomasson

Associate Creative Director: Allison Navon

Content Production

EVP, Director of Integrated Production: Joe Calabrese

Producer: Halley Mangano

Art/Print Production

SVP Director of Creative Services: Sarah Manna

Executive Print Producer: Jeanette Luis

Print Producer: Melissa Betancur

Digital Design

Designer and Retoucher: Zoe Gillette

Motion Design

Lead Motion Designer: Danny Kamhaji

Account Planning

SVP, Group Planning Director: Michelle Rowley

Associate Director, Strategy: Alexia Madison

Senior Strategist, Strategy: Caroline Jordan

Account Management

EVP, Group Account Director: Tyler J.Helms

SVP, Account Director: Kristen Rincavage

Account Director: Marie Komori

Account Executive: Maria Rivadeneira

Business Affairs

Integrated Business Affairs VP, Group Director: Stacy Schwartz

Business Manager: Sara Jurman

Production

Production Company: Gravy

Owner/Executive Producer: Brent Stoller

Staff Production Coordinator: Becky Bradshaw

Director: Crobin Leo

Producer: Bo Clancey

Edit

Editorial: Great Machine

Editor: Cindy Nielsen

Assistant Editor: Tony Scharko

Post Producer: Zack Herpy

Music/Licensed Music Tracks

Music Arrangement: Human

Arranger and Creative Lead: Matthew O'Malley

Executive Producer: James Dean Wells

Audio Post

Sound Designer/Mixer: Marc Healy

End Tag Animation/Graphics Company: Great Machine

Genres: People

Categories: Skin care, Beauty & Health

Deutsch NY, Tue, 13 Apr 2021 14:58:38 GMT