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Depaul France Takes Us Through 100 Years of Poverty

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Publicis Conseil parodies '100 Years of...' videos for International Day for the Eradication of Poverty

Depaul France Takes Us Through 100 Years of Poverty

For the International Day for the Eradication of Poverty (October 17th), Depaul France denounces once more the state of poverty that touches almost 9 million people in France.

With this second digital film, the association plays with the codes of the famous films '100 years of beauty' and '100 years of fashion', to twist them for this cause.

Depaul France took inspiration from these very fashion-oriented, light and artificial films – yet still counting up millions of views – to make its own '100 years... of poverty'. 

In 100 years, although the clothing style has evolved, the face of poverty controversially remains the same.

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Producer: Pierre Marcus, Boris Nicou


Editor: Jordane Lassalle

Production Company

Director: Noé

DOP: Pierre Eldelmann

Producer: Delphine Guérin

Production Company: La Pac

Production Manager: Eric Lipchitz

Creative Agency

Art Director: Raphaël Halin

Copywriter: Benjamin Sanial

Creative Agency: Publicis Conseil

Executive Creative Director: Fabrice Delacourt, Olivier Desmettre

Categories: Charity, Corporate, Social and PSAs

Publicis Conseil, Mon, 17 Oct 2016 12:58:38 GMT