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Department of Education's 'Get the Jump' Gets Ahead of Career Anxiety

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Armoury director Ben Perry directs the dynamic spot

Department of Education's 'Get the Jump' Gets Ahead of Career Anxiety

Finding a career can be incredibly overwhelming, especially at a young age, there’s so many directions but sometimes it can feel like there is no destination. Worrying endlessly that you still don’t know which step to make, but you don’t need to know where you’re going to get going, that’s the message in Ben Perry’s ‘Get the Jump’. A brand new informative and engaging commercial made for the Department Of Education.

The new ‘Get the Jump’ Skills for Life campaign is aimed at people between the ages of 14 & 19 and covers a range of education and training options with a spotlight on educational and technical routes from T-Levels, Traineeships, Apprenticeships and Higher Technical Qualifications.

Ben’s direction captures the sense of dread and anxiety that can come with the daunting pressure of choosing a career, using images of social media accounts which surround the protagonist, while you hear various confused voices. However when we hear the information about the Get the Jump campaign we see the protagonist freed from all the confusion and they suddenly have a sense of direction and confidence with a brilliant use of VFX and movement to convey a feeling of relief and excitement.

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Director: Ben Perry

DOP: Baz Irvine

Production Co: Armoury

Production Company Agent: Lemonade Reps

Executive Producer: Matt Hichens

Producer: Sarah Mavity

Production Manager: Rhian Boughtwood

Production Manager: Oscar Stewart

Production Assistant: Angela Wolanska

1st AD: Paul McCann

2nd AD: Hollie Murten

1st AC: Ben Mankin

2nd AC: Ruby King

Gaffer: Stefan Mitchell

Production Design: Daniel McLaglan

Wardrobe: Tottie O’Clee

HMUA: Eve Coles

Edit: James Dimitriou

Post: Okay Studio

Post Producer: Carla Thomas

Agency: M&C Saatchi

Senior Film Producer: Eleanor Rose Stamp

Senior Account Director: Imogen Walkden

Account Executive: Millicent Dunne

Art Director: Paul Davies

Creative Director: Thomas Kennedy

Genres: People

Categories: Education, Corporate, Social and PSAs

Armoury, Wed, 16 Mar 2022 13:25:55 GMT