Department for Science, Innovation and Technology Selects Wavemaker as Its First Media Planning Agency

Wavemaker has been appointed by the Department for Science, Innovation and Technology (DSIT) to handle all media strategy and planning. The brief is to support DSIT’s aim of ensuring the UK becomes a science and technology superpower by 2030.

Wavemaker is the first media planning agency to be appointed by DSIT, which was formed in February 2023. The department’s goal is to position the UK at the forefront of global scientific and technological advancement by driving innovations that change lives and sustain economic growth. This includes delivering talent programmes, physical and digital infrastructure, and regulation to support the economy, security and public services, as well as optimising research and development (R&D) investment.

Wavemaker’s remit is to support this goal through the strategic media placement of domestic and international creative campaigns to support UK science and technology talent, digital upskilling, and investment into technology and R&D.

Oliver Halliwell, managing partner, Wavemaker UK, said, “Through cost-effective and efficient media strategy and planning, we are playing our part in supporting DSIT with its ambition to ensure the UK remains at the forefront of science, innovation, and technological development. The commitment to these fields is vital for the UK’s future economic growth.”