Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Dentsu Wins Grand Prix for Design at the Clio Awards

Awards and Events 84 Add to collection

Pocky THE GIFT recognised at the 2021 awards

Dentsu Wins Grand Prix for Design at the Clio Awards

Dentsu Inc. has won the Grand Clio Award in the Design category with ‘Pocky THE GIFT’. The simple and sophisticated design was a solution for the brand that was trying to reach out to the young target, rethinking the retail and distribution strategy, and transforming the business model.

Yoshihiro Yagi, creative director at Dentsu Inc. says: “As a long-selling brand, what are the true assets of Pocky? What are the needs of people in this time? By looking closely at these things and restructure how they connect, I think you can produce creativity that transforms the business. You can bring innovation that goes beyond the current distribution and retail with a simple package design. I believe there is much more that design can do.”

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Dentsu Inc., Fri, 30 Apr 2021 09:51:00 GMT