Dentsu Wins Grand Prix for Design at the Clio Awards

Dentsu Inc. has won the Grand Clio Award in the Design category with ‘Pocky THE GIFT’. The simple and sophisticated design was a solution for the brand that was trying to reach out to the young target, rethinking the retail and distribution strategy, and transforming the business model.

Yoshihiro Yagi, creative director at Dentsu Inc. says: “As a long-selling brand, what are the true assets of Pocky? What are the needs of people in this time? By looking closely at these things and restructure how they connect, I think you can produce creativity that transforms the business. You can bring innovation that goes beyond the current distribution and retail with a simple package design. I believe there is much more that design can do.”