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Dentsu Presents ‘Code Humanity’ Exhibition at SXSW Online 2021

Awards and Events 176 Add to collection

Agency explores motion, wellbeing, the food cycle and weather with online presentation

Dentsu Presents ‘Code Humanity’ Exhibition at SXSW Online 2021

Dentsu is set to deliver a presentation titled ‘Code Humanity’ on March 16th and 17th at SXSW 2021 ONLINE.

The agency has presented various concepts and prototypes at the SXSW Trade Show every year since 2018. This year, the online presentation focuses on humanity, often forgotten as technology advances, and promotes coding which moves technology forward but stays close to people’s emotions, affections and states of mind. 

Code Humanity covers four themes in connection with humanity: motion, wellbeing, food cycle and weather.


1. Motion x dentsu - MOTION DATA LAB 

This platform shows the human movement and behavior patterns that are measured.

Smart Apparel and image recognition technology have given rise to an era in which we can digitise people’s movements in any location.

We were inspired to design a platform that creates value out of motion data and its potential.

By storing a huge amount of motion data daily, we hope to innovate a diverse range of industries by using it to predict risk of illness, and help pass on traditions and cultures.

Our goal is to make motion data an invaluable resource for mankind.


2. Wellbeing x dentsu - Marshmallog

This marshmallow-like IoT toy records subjective disorders in a fun way using built-in sensors.

What does meditation and a stress toy have in common? They both encourage people to take control of what they’re focusing on.

They are also both drawing attention as a self-management method for modern-day people who tend to be at the mercy of social media, multi-tasking and other distractions in their environment.

Marshmallog is a 'connected stress toy' that invites users to interact through touch.

Using gyro sensors and flexible pressure sensors, the stress toy measures  how and when users touched it and helps them improve their attention span in an entertaining way by providing biofeedback through sound and visuals.

Marshmallog is always there for you to accept your feelings and record the moment.


3. Food Cycle x dentsu - Hungry Frame

This experimental device embodies the food cycle of an ecosystem with the power of the black soldier fly.

Daily meal leftovers have the potential to grow the next meal. It is the larvae of the black soldier fly that bring out that potential. It breaks down leftover food quickly, while the larvae that grow after eating the leftovers become food for fish, and the larvae dung acts as a fertilizer for vegetables.

We have designed the food cycle as a product that merges with living spaces and propose a form of coexistence between black soldier flies and humans. Together with Grubin, the team that was selected to take part in 'Todai To Texas', a project led by the University of Tokyo to support startup teams, we are working on improving how leftover food can be treated.


4. Weather x dentsu - SKYPEDIA


This app uses AI to create creatures from the shape of clouds and teach about the weather while having fun.

Each day begins with the weather forecast. 

Most of us are curious about the weather, but how many of us know that the daily weather is a manifestation of a larger environmental issue?

As technology advances, weather forecasts are turning into mere pieces of information, a small part of our daily lives, but it robs us of our innate fascination with nature itself.

SKYPEDIA generates illustrations of creatures from the shapes of clouds.

It draws from a vast collection of data related to the sky and clouds to update you on a variety of weather conditions.

We’re using technology to reclaim what technology took—our fascination with nature. SKYPEDIA allows you to stay in touch with nature.

All you need to do is look up.

More details can also be found on the Dentsu SXSW website.

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Dentsu Inc., Tue, 16 Mar 2021 11:23:58 GMT